Do you want to rank higher on Google to increase traffic to your website? If you are looking for the answer to this question, you have come to the right place.
With the advancement of mobile technology, it has become easier than ever to search for anything.
Whether it’s a product or a service or just a random question, any information and data are just a few clicks away. That’s why many businesses target to draw the attention of customers using this widely used platform.
Google, having possession of the 91.66% of the search engine market share, is the most widely used search engine. So, getting a higher rank on Google is an effective way to promote a business. But it can be quite frustrating to rank on Google.
Sometimes no matter how much you try, no matter how many strategies you apply, the outcome will not be as you expected.
So, what is the solution?
Ranking on Google is beneficial for increasing traffic to your website. Increasing traffic means engaging more users.
Though SEO is the first thing that is needed to ensure, only SEO can’t help to be in the rank.
Choosing the right title is an important factor that helps users to understand what the content is about.
The content should be informative to satisfy the user’s need and it should include relevant keywords.
Click-Through Rate can be improved by using internal links and by creating citable content.
If you want to promote your business online, your ultimate goal is to attract customers through your content or website. But if your content is not approachable to them, there is no use in making top-notch content.
The first solution for this problem is improving your Search Engine Optimization (SEO).
You might have heard about SEO more than any other terms if you are trying to rank on Google. This is because it is one of the fastest and efficient ways of improving your google ranking.
Search Engine Optimization is the process of optimizing websites or content in a way so that they can be easily discoverable. SEO can help you boost your page within days.
On-page SEO is an aspect of Search Engine Optimization that provides effective ways of ranking on google by including elements like meta description, excerpt, tags, and more to make it easier for the search engine to find your content.
SEO can be an effective option if you know how to utilize it. But sometimes it can take years to rank, as the SEO framework adopted by your website doesn’t cover all the details for every scenario. So, you need to know all kinds of tactics that will help you to boost your site.
12 Effective Tips to Help You Rank Higher On Google in 2021
1. Choose the Right Title
This is probably the most important thing to do if you want to rank. A title with wrong keywords can end the game before starting the game of ranking.
Let’s take a look at an example of this. Suppose, you are writing an article on how to install Virtual Studio Code on your desktop. You choose the title “Installing Coding Software in Desktop” for this article.
Do you think the title contains the right keyword?
The answer is Absolutely Not.
Google will never show this as a relevant result if someone is trying to find a way of installing Virtual Studio Code.
Here are a few points that we need to keep in mind while choosing the right title:
When you are choosing your title make sure to focus on a few keywords instead of one keyword as people search for a thing using different methods.
Always try to keep the main keyword at the beginning of your title.
Avoid using keywords that are not specific and not relevant to your content.
Avoid using all upper case letters in the title.
2. Analyze Your Competitors for Hidden Keywords
This is an important step that many people fail to notice. Always try to analyze what keywords your competitors have used that have made their services into the Google rank.
Many businesses try to ignore this as Google does not directly offer you the service that lets you see other people’s rank.
For this, third-party tools can be used to find the most ranked keywords of the competitors. Though this process looks complicated, it is much easier than finding keywords on your own.
3. Include LSI Keywords in the Content
Latent Semantic Indexing shortly known as LSI is a computer program that is programmed to find a variety of related words based on the context.
An important point to note in this context is that LSI keywords are not exactly the same as synonyms.
Not all the synonyms of a keyword have to be LSI keywords, but it can be if it’s relevant to the main keyword. For instance, a synonym of “Couch” can be “Sofa” but the LSI keywords can be: leather, chair, desk, and more.
There are plenty of free LSI tools like Twinword Ideas, LSI Graph, and Niche Laboratory that can help you get the LSI keywords.
These are just some examples. You will find several free LSI tools to find LSI keywords that can help you boost your content performance.
4. Build the Content Including the Keywords
Now that we have our keywords, our target is to include some relevant keywords in our content from all the keywords. This will ensure to keep the content in the rank if a user searches for any of the keywords.
Do not include keywords that are not relevant to your service just to rank on Google. This will harm your search performance in the long run.
Make your content attractive and informative so that it outperforms other existing content with the same keywords.
You have to satisfy your user by proving the content that engages their interest. If you fail to do so, you will not be able to rank on Google in the long run. You will lose your rank when the ranking algorithm changes.
So, our target is not only to rank on Google but also to be consistent in that position.
5. Choose the Right Intent
The title of this point might sound confusing, right? Let’s get into more detail to clear your confusion.
Suppose, you have chosen your keywords and created an article. But your targeted customer does not want an article for that specific keyword rather they want a review page. This is called intent.
What your user want for specific keywords is very necessary to be on the rank.
Luckily, this has become very easy nowadays. You can easily search for what people are searching for a specific keyword and get what pages are already ranking. Moreover, you can get related searches while doing so on Google
6. Informative Not Lengthy Content
This has been a real issue now. A lot of people think that making lengthy content will boost their content.
Length has nothing to do with the ranking system. The main target of any content should be to satisfy the user’s needs.
Your content should be the last thing that a user clicks. It means it has to be informative and there should be supporting evidence and research to prove that your content is everything a user needs, and they don’t need to search for anything else after going through your content.
7. Improve Click-Through Rate (CTR)
Your target should be improving CTR as much as possible to increase the traffic of your content. This can be done only by attracting users to click on your link to see the content.
Here’s how you can increase CTR.
Include a title that has keywords and is click-worthy. The title gives the first impression to a user of whether they should click it or not.
Use A Meta Description
Use a Meta Description providing a clear and concise summary of the content using relevant keywords. Users can take the decision depending on the description whether they will click on the content or not. That’s why Meta Description can greatly impact on click-through rate.
Add Proper URLs
Include URLs that are human-readable and have keywords. It should also include dynamic parameters when possible.
Optimize For Rich Snippets
Optimize for rich snippets to boost your content. Snippets help Google’s algorithm to understand the structured data related to the content. Examples of rich snippets include ratings, thumbnail photos, Microformats, etc.
8. Add Schema Markup
Schema Markup is a way of getting rich snippets. As we have mentioned earlier that rich snippets impact greatly on Click-through rate, it is necessary to understand how Schema Markup helps to get rich snippets.
Schema Markup is made of HTML tags that are included in the website’s code to enhance Google search quality. JSON-LD and microdata are the two main types of Schema data.
This extra information is included for your content on the web to enhance Google’s crawling service. When Schema markup is not used, data is much more difficult to display and is often less reliable.
In conclusion, schema markup simply tells Google what your content is about and what the information means.
9. Use Internal Links
Using internal links is a great way if you are working with several content or pages which are related.
Always try to include links to your other content if they are relevant. This will help to increase the CTR of the other contents and help your website to rank higher.
If you are worried about whether users will click on them or not. The answer is if your content is good enough and relevant, users will definitely go to your other resources.
10. Create Citable Content
This is an amazing way of getting more traffic. Write contents that can be included in other content as a link. This will increase your CTR.
This process needs you to generate at least one citable content that can be cited by other websites. This way of getting citations will let your website more approachable.
11. Update Links and Content Regularly
If you have made it to the rank, you need to hold it in the long run. If you do not update the links and contents from time to time, you will lose your rank.
“Freshness” is a parameter to calculate ranking. Freshness doesn’t only indicate the content, it also means the state of the overall SEO. To ensure freshness, you need to keep updating the content and links.
12. Speed of the Site
This is an important factor that many businesses forget to ensure. If it takes time to load the content then a user will immediately close the service and look for a new one.
It doesn’t matter whether you have incredible content with effective on-page SEO if your website has a larger load time than average. Google will automatically decrease your rank for increased loading time.
The option is to use tools that will help you to know the performance of your website. There are several tools to do so. PageSpeed Insights is one of them that helps to show the performance of the website.
In this competitive world where everyone is trying to rank on Google to stay in the market, it is a must to make contents that are approachable to users.
Just making informative content is not enough to make it available to everyone. Adopting the right approaches and techniques will make your content visible to the users in the sea of contents.
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