Copywriting vs Content Writing: What Is The Difference?

Jan, 22 | 58 min read
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"Content Writing or Copywriting sounds the same to me" I am sure you all have heard this sentence at least once from your friends or anyone else when asked about the differences between these two. And that is because it is a misconception that most people have when it comes to these essential writing techniques of today's age.

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Photographer: Thought Catalog | Source: Unsplash

Copywriting and Content Writing often get misconstrued due to the lack of understanding people have towards these writing techniques. And that sparks from not being able to distinguish between the two. One caters towards marketing a product to its audiences, the other deals with informing the readers on different issues.

Whether you are researching to see which is the right fit for your company or for you as a professional, you have come to the right place. So, buckle up as we dive in to discuss all the possibilities that come with both Copywriting and Content Writing and the differences between them.

Table Of Content


  • Copywriting is any writing that's done for marketing purposes. Content writing, on the other hand, is a more specialized form of writing focused on one or more content marketing goals.
  • Copywriting includes advertisements, both on social media and on other platforms, slogans and taglines, SEO content, video scripts, email campaigns, and others. On the contrary, Content writing includes tutorials, news articles and newsletters, case studies, blog posts, social media posts, and others
  • Depending on your skills and requirements you can hire or work as a copywriter or a content writer.

What Is Copywriting?

The very basis of Copywriting is to influence the consumers to take immediate action, such as purchasing a product, booking a service, clicking on a link, and many more. Copywriting is the creation of well-crafted and persuasive texts that market the product or services of a company. Simply put, Copywriting acts like an advertisement for convincing consumers to get interested in a said product or service.

Copywriters strive to increase brand awareness and get prospective customers to take necessary and immediate action. They allow brands to increase their sales and revenues and get more people familiarized with the product. Unlike Content Writing, it focuses on short-term goals that bring out temporary yet effective results.

Copywriting allows your brand to expand its target customers by highlighting the different features and unique aspects that it has to offer. The core of copywriting is to "Make a Sale." It does not focus on informing the readers on the different subject matter. It rather focuses on creating an emotional response from the readers that result in immediate sales.

What Is Content Writing?

Content Writing is like a trifle of today’s digital marketing. The more you dig in, the more you see the different aspects and benefits of it. It involves planning, editing, and writing web content that simultaneously informs and entertains its readers.

The idea behind Content Writing is to add value to readers. Unlike Copywriting, Content Writing does not focus on selling or marketing products and services to its audiences. Instead, it is more concerned with creating content that educates and entertains people on different subject matters.

Now the question is, can Content Writing generate sales? Yes, it can. And not just that, Content Writing is a powerful tool in increasing consumer engagement, Return On Investment, traffic on websites, conversion rates, and many more.

Content Writers strive to create write-ups that engage audiences who will be the most receptive towards their well-crafted messages. They use SEO to generate more traffic to their sites and captivate people's attention through their persuasive and relevant content.

That said, the end goal is not to influence consumers to take immediate action. In fact, it is to provide them with necessary and credible information to understand the subject matter completely.

Differences Between Copywriting And Content Writing

Not all content creation is the same. And when it comes to Copywriting versus Content Writing, the differences are more like day and later that day. That is why whether you are an aspiring writer looking for the right field to go for, or a businessman wanting to understand the aspects of digital marketing, you should be in the know of all the nuances.

At the core of both of these digital marketing techniques lies some subtle differences from each other. That said, you can find these subtle nuances mainly in terms of what they are written for, their length, and the end goal of the posts.


At the very core, Content Writing differs from Copywriting in terms of purpose. When a writer starts creating a piece, the key factor that plays a role in determining the style of language is the purpose behind the write-up.

As mentioned before, Content Writing deals with informing people and increasing the reader's interest through creative language. So, the tone of the content can go from formal to conversational. Since it forms the more organic content of a website, it gets designed to add non-commercial value to the readers. So when a Content Writer is creating a marketing post for a website, they focus on delivering valuable content while subtly overshadowing the brands' products and services.

On the other hand, Copywriting focuses on marketing a product and increasing its brand awareness. The objective behind Copywriting is to infuse both the product's features and the company's ideology altogether within the content. And that is why the tone of the language is mainly informal and to the point. Here, the writer creates the content with the sole purpose of convincing the readers to take certain immediate action, such as clicking the subscription button.


Even if you are entirely new to this field of content creation, there is one thing that you can easily differentiate between Content Writing and Copywriting, and that is the length.

The reason behind this is simple. When you want to educate the readers on a topic, you need to write things more descriptively. Conversely, when you are trying to encourage people to buy a product, a few witty lines will suffice as well. So, since Copywriting does not involve explaining a topic to your readers, its length is generally shorter in comparison.


The end goal is the main differing point between Copywriting and Content Writing. While the former is sales-driven, the latter is engagement-driven.

In Content Writing, most of the content created is the organic website content, which generally lays the groundwork for future purposes. So, whatever marketing content you design now will impact your brand growth in the long run. On the other hand, in Copywriting, you are setting up an emotional response that drives your sales for the short term.

Which One Should You Hire? A Content Writer Or A Copywriter?

Now, the question is, does a company need both a Content Writer and a Copywriter? The answer is yes. Since the objective and the approach towards both the content types are different, a company needs both to encourage customer loyalty and engagement and increase sales and conversions at the same time.

Copywriting and Content Writing go hand in hand. So, for your company to perform better, you need both of them included in your marketing strategy. To understand better, we have listed down all the forms of Copywriting and Content Writing.

Examples Of Copywriting

Copywriters design marketing content, such as

  1. Advertisements, both on social media and on other platforms
  2. Slogans and taglines
  3. SEO content
  4. Video scripts
  5. Email campaigns
  6. Sales letters
  7. Whitepapers
  8. Press releases
  9. PPC landing pages
  10. SMS ads
  11. Website sales copy, and many more.

Examples Of Content Writing

Content Writing includes but is not limited to

  1. Tutorials
  2. News articles and Newsletters
  3. Case studies
  4. Blog posts
  5. Social media posts
  6. Email newsletters
  7. Podcasts
  8. E-books
  9. Whitepapers
  10. Magazine articles

And Which One is the Right For You As A Profession? And Can You Do Both?

After all this reading, you might be wondering which path to go for and why. Of course, it all comes down to your preference or style of work at the end of the day. However, there are other deciding elements that you need to consider. Well, not to worry because we have you covered.


There are plenty of opportunities in both these fields of digital marketing. However, they differ in terms of freedom.

If you are someone who likes to come up with strategic pieces, and if you are someone who is good with persuading people, then Copywriting is the best decision for you. Since in Copywriting, you are supposed to market a product, you are not allowed enough room to inject your own personality.

However, if you are someone who likes to have more freedom and incorporate your own style of writing within your write-up, Content Writing is the way to go. Since in Content Writing, you are supposed to increase brand engagement by writing descriptive pieces, you are needed to add creativity within your write-up as not to make it monotonous for your readers.

In comparison to Copywriting, Content Writing allows you to insert your own personality and voice within your write-up. However, in Copywriting, you are given the opportunity to showcase your talent by influencing people just by a few words.


In order to get a better understanding of what works the best for you, you need to understand the challenges that come along with both of these content creation techniques.

In this regard, both Content Writing and Copywriting can get challenging since both jobs require a different approach. While Copywriting requires you to understand the product and the audiences and create short content that will persuade people to make instant decisions, Content Writing will ask for you to do the opposite. In Content Writing, you need to sustain the reader's attention till the end while doing a perfect job at delivering credible content.

Moreover, the tone of Content Writing requires a rather formal approach contrary to Copywriting. Even though it is encouraged to avoid grammatical errors in all types of marketing content, it is followed the most in Content Writing.


Now, it all comes down to the last, and let's agree, the most important deciding factor, money.

In Content Writing, you can mainly charge on an hourly basis or on other deliverables such as word count. For instance, if you charge on an hourly basis, the number of hours you put into work will equal the amount of remuneration you get.

On the other hand, in Copywriting, it will take more time for you to earn the big bucks. Since it takes time to develop a Brand Value, the value of your work will also increase with the overall impact of your taglines.

To Conclude

Content creation is one of the secret spices to today's successful business ventures. It is an integral part and the driving force behind every digital marketing campaign that leads them to higher revenues and engagement. Every blog written creates a new opportunity for you to connect with your target audience.

With almost every brand incorporating Copywriting and Content Writing with their marketing campaign, it's time that you understand these concepts fully.

Struggling to find the right words to present your words in front of your prospects? Be it copywriting, post status writing, or content writing, RankToday is at your disposal to take your business to new heights. Contact today for outstanding content!

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