SEO Audit Pricing: Everything You Need To Know

May, 22 | 45 min read
Link 0

You must have a good grasp of how your website functions and its general health to thrive in SEO and provide a great user experience. The functionality of a website is emphasized in every successful SEO strategy. Search engine optimization goes further than the basics and necessitates technical knowledge to be successful.

seo audit pricing

To achieve this on your own or with a small squad would be difficult. To do it at scale, you'll need more resources, although the cost will vary depending on your aims and the depth of your site. As a result, it is recommended that you employ an SEO specialist agency or SEO audit tools to analyze your SEO strategy regularly.

In this article, we will discuss the following:

If you’re interested, keep reading.

What Is An SEO Audit?

An audit is a comprehensive evaluation of your website from an SEO standpoint. As it concerns SEO, it evaluates your site's strengths and its faults.

Your firm receives a list of suggestions based on the audit. If you work with an SEO company like RankToday, we can put these suggestions into action for you. If you're using an SEO audit tool for the first time, your crew will need to renew your website.

SEO Audit Vs. SEO Audit Tool

Although both an SEO audit and an SEO audit tool have the same purpose in mind - to evaluate your company's SEO strategy - they work in very different ways. For most businesses, SEO audit tools are sufficient for determining the general SEO health of a website page.

But what's the distinction between a free SEO audit tool and a paid SEO audit? With an SEO audit tool, you have to enter your URL into the application, and it will automatically assess a page on your website. The application then provides a report that outlines the webpage's strengths and flaws. The majority of studies contain suggestions for boosting the SEO of your website.


On the other hand, a professional SEO audit emphasizes an in-depth, tailored examination of your web page by a staff of digital marketers with years of experience. Many companies employ SEO audit tools before investing in an SEO audit.

You may get a brief report card on how well your site is performing SEO with an SEO checker. If you ever need to explain why a professional SEO audit is required to your business stakeholders, such reports can be helpful.

Types Of SEO Audit

Technical Audit

A technical audit assesses your website's technical SEO aspects that influence functionality. These topics include loading time, indexation levels, mobile compatibility, and global adjustments. This is necessary for a better UX. Moreover, now is the moment to shift your focus toward search experience optimization.

A typical technical SEO audit can set you back anywhere in the range of $3000 to $30000, considering the scope and complexity of your webpage. The following are some aspects that are involved in technical SEO audits –

Check that basic SEO best standards are maintained, such as:

  • The XML sitemap is valid and has been uploaded to Google.
  • The site can be viewed without JavaScript.
  • Across all pages, correct the error status code.

Check that the following parts of optimization are in good functioning order:

  • Robots.txt files do not prevent material from being indexed.
  • The canonical tags have been effectively applied.
  • The webpage uses HTTPS.

Check to see if each page on the site is optimized by looking at:

  • A page speed test guarantees that pages load in under 2 seconds.
  • When it's suitable, ensure that compression is enabled and caching is facilitated when feasible.
  • Finally, the schema is used in places where it fits best.

A technical audit alerts you to potential issues, such as missing "no index" tags, and helps you avoid losing your site's exposure on Google's search engine results pages. Your industry's major prospects and shortcomings are also identified during the audit.

Competitive Audit

A competitive audit examines your website and the websites of some of your adversaries. You'll get a side-by-side comparison or scoresheet with your SEO analysis that illustrates your website's strong and weak points.

competitive audit
Source: Miro

This can illustrate how you can make your website better than your competitors. Other competitor analysis tools may be available based on your SEO agency.

Content Audit

A content audit assesses the strong and weak points of your current content. Your goal is to learn more about the performance of the material. This sheds some light on your content marketing approach as a whole. The cost of a content audit will depend on the size of your site and the amount of information you have. The audit can cost anywhere from $5,000 to $30,000.

A content audit entails the following kind of work:

  • Conduct a content inventory of your site's product section & blog posts, analyzing all of the material.
  • Content performance indicators and on-page data (target keyword, page title, H1 tags, etc.) should be collected from each page.
  • Scan the material to find site-wide problems with your web pages and their material.
  • Evaluate the content information to decide the best course of action, including content removal, updating, or consolidation.

These procedures will explore the potential, competitive disparities, and lacking semantically relevant topics and keywords, allowing you to refresh and improve your blog content to build a solid framework.

Link Audit

A link/backlink audit is a technique that checks all backlinks that point to your website. This audit form enables you to count the number of links, assess their quality, and spot concerns such as spam and harmful links.

A link audit can set you back $1,000 as a one-time project with a freelancer or $5,000 as part of a more extensive agency package.

A link audit entails what kind of work?

  • To understand the first link profile, look for existing links.
  • Examine your backlinks to see which ones are no longer beneficial to you.
  • Examining linking domains to assess the authority of backlinks.

These audits' market valuation is identical regardless of whether you employ an SEO firm or an SEO platform. Therefore the method you use to do them should be based on the complexity of the audits and the level of support you get.

Social Audit

A social audit examines your online presence on several social media networks. It examines how many people share, comment on, and enjoy your material on social media platforms. This audit also looks for social sharing icons on your website, motivating consumers to share said site.

When it comes to what they inspect, every firm, and even SEO audit, is different. On the other hand, an SEO audit nearly always involves a technical study of your website. It's the starting point for evaluating your site and planning your next move.

Which Type Of SEO Audit Should You Opt For?

Examining every aspect of your website can significantly improve its efficiency. For instance, your audit could lead to a speedier, more optimized website. You may start ranking for highly competitive keywords in your business with a better site and SEO plan.

audit concept

A higher search engine ranking might have a cascading effect on your business. The majority of people will go to the top page of search results, which means you may drive valuable traffic to your website. Since this traffic contains members of your target demographic, it is more likely to convert, either by buying your goods or signing up for your newsletter.

Increased purchases positively impact your business, resulting in more income. Your company can use the extra cash to recruit new employees, construct a new building, or even introduce a fresh product or service.

How Long Does An SEO Audit Take?

A professional SEO audit takes 30 to 45 days in general. In certain situations, SEO audits can be completed in one week, though this accelerated timetable usually comes with a cost. Using a free SEO checker tool, you'll get your results almost immediately.

The magnitude of your website partly influences the length of time it takes to complete an SEO audit. It may only take a whole week to audit your site if it has 10 to 15 pages. However, if your website has more than 100 pages, your audit may take longer than 45 days. For the most precise estimate, speak with an SEO agency.

How Much Does An SEO Audit Cost?

Considering SEO audits vary in price from $650 to $14,000, it's logical to question what factors will influence the cost of audits in 2022. Several factors determine the cost of an SEO audit. Some are from your business, while others are from your SEO agency. These are the six criteria that determine the cost of an SEO audit:

seo audit costing elements

Website Size

The essential consideration in determining the cost of an SEO audit is its size. This is because a website with more sections takes longer to evaluate. As a result, a website with 100 pages will cost more for an audit than one with 50.

Do not attempt to save money by inspecting only a handful of your web pages. An audit like this can only provide you with a little picture of your SEO capabilities and problems. It may also overlook critical SEO problems such as 404 pages. You may need to request a unique quotation for your audit based on the scale of your website. In most instances, SEO companies charge per-page fees for extra pages.

Audited Elements

If you look at the websites of several agencies, you'll discover that they all tout different aspects of their audit. Certain SEO audit services, for instance, focus on the technical audit, while others incorporate a link audit.

The services provided by an agency also determine the cost of an SEO audit. For example, a company that performs a bare-bones technical audit may price less than a company that serves a full technical audit.

Examine the scope of an agency's audits before hiring them. It's also a good idea to investigate whether they can tailor their services to your needs.

Don't compromise for a cursory audit if you want the most satisfactory outcomes. Receive a website audit, mainly if it's been over a year since your last one or if you're changing your SEO strategy. Although it may be more expensive, it can have a significant impact on the success of your organization.

Agency Size

SEO audit charges are also affected by the size of the agency. For instance, an SEO audit from a company with ten employees will likely cost more than one from a company with hundred employees. Why? A smaller agency has a decreased job intake barrier since it can only handle so much. Thus it must optimize its worth.

On the other hand, a more prominent agency can accommodate a far heavier workload. This is because they have a large enough crew, allowing them to charge a reduced amount for their services. The agency's experience, on the other hand, may be able to compensate for these reductions.

Although you can work with however big or small an agency you want to, there are some advantages to working with a bigger one. They're usually more recognized and seasoned, which means you'll get more relevant and thorough audit reports.

Based on industry, you may find that a small agency fits your requirements and budget. A small agency, for instance, is frequently a great partner for a new business. Nevertheless, if you're a larger company or a small business, a more prominent agency will provide the best bargain.

Agency Experience

Your agency's experience also determines the SEO audit fee. Your firm will benefit from the guidance of an experienced agency in several ways. You're collaborating with a staff that deals with SEO daily. They understand the requirements and how to fulfill them, resulting in a compelling analysis that follows SEO best practices.

The experience of an agency, on the other hand, has an impact on their charges. A company with much experience will charge more for its services in most circumstances. However, it adds up because their expertise allows them to provide greater assistance and results.

In comparison to the scale of your website, experience has a modest effect on SEO audit expenses. The agency's costs, for instance, may rise by a few hundred dollars. Invest in a competent agency to improve the site’s performance and its influence on your bottom line.

Turnaround Duration

You can speed up SEO audits, just like other services, but you will have to pay for it. Nevertheless, expedited services are optional. You don't have to be concerned about this element if your firm is willing to wait for your SEO audit result.

However, how much more do accelerated SEO audits cost? The company, schedule, and website all play a role. An expedited SEO assessment for a 100-page site, for instance, could cost twice as much as an accelerated audit for a 50-page site. The more quickly you need the audit, the further you'll have to spend.

Collaborate with a significant firm if you want a quick turnaround time on an SEO audit. Thanks to their large crew, they can assess your website promptly and make the required improvements.

Several agencies may avoid working with you because of your time limit. Spare your firm time by notifying potential firms as early as possible about your given deadline. That way, they'll be able to tell your team if they can fulfill it and how much it will cost.

Audit Implementation

Numerous SEO auditing companies also offer implementation services. The agency makes suggestions to you and subsequently executes modifications that your team approves. This solution saves time for your team, especially if you're new to technical SEO.

Costs of implementation vary substantially in most scenarios. A 100-page website with lots of difficulties, for instance, will cost more to execute than a 100-page website with only a small amount of minor issues. In addition, the intensity and time-consuming nature of errors might also result in increased charges.

Examine an agency's implementation rates before partnering with them for an SEO audit. It won't give your team a precise figure, but it will provide you with a sense of how much implementation might cost & whether it fits within your budget. Select an experienced agency with a strong staff for speedy implementation. Consequently, your site will be able to execute and generate cash sooner.


SEO audits are critical for maintaining your website’s general health. However, it is recommended that you do not take half-measures for SEO audits. SEO auditing services have different prices for different kinds of audits. You and your team should figure out your site’s needs and choose an appropriate audit or SEO audit agency.

rank today
Source: Rank Today

If you’re confused and don’t know where to begin, try RankToday. RankToday provides an airtight SEO audit along with many other related services.

Get Content Today.

Leave a Reply

Your email address will not be published. Required fields are marked *

Share this article
Content Marketing KPIs: The Comprehensive Guide To Pick The Right KPIs cover
Content Marketing KPIs: The Comprehensive Guide To Pick The Right KPIs

The long list of content marketing KPIs can make you go crazy. There are tons of different content marketing KPIs, and these indicators can be grouped into dozens of different categories. It often gets overwhelming for many marketers to choose the specific KPIs that align with their business. Content drives your business's growth, yet KPIs […]

16,Sep,2022 - 15 minutes read
The Ultimate Guide to SEO Meta Tags in 2022 cover
The Ultimate Guide to SEO Meta Tags in 2022

Optimizing things like your product descriptions and images may be part of your SEO strategy as an eCommerce entrepreneur. However, the meta tags of your web pages must be flawless for your work to be complete. They are essential for on-page SEO, so it's important to make sure you optimize your meta tags for both […]

17,Aug,2022 - 24 minutes read
Why Blogging Matters: 7 Reasons Why You Should Start Blogging cover
Why Blogging Matters: 7 Reasons Why You Should Start Blogging

The marketing world is dynamic, and without being on top of the trends, you can never do better than your competitors. Blogging is a crucial part of marketing that has been consistent for many years. Although the strategies have changed, the importance of blogging has not faded away. It increased more than it was. This […]

17,Jul,2022 - 00 minutes read