13 Beginner SEO Tools to Help You Rank in Google

SEO Tools are a very interesting aspect of search engine optimization, as they tend to be very useful and completely enhance the experience of carrying out such a technique. However, there lies a plethora of resources when it comes to SEO tools on the Internet.

It may seem overwhelming to comprehend the large amount of SEO tools out there whenever you search for them on the internet. There are lists that go up to 50, 60, even 100 tools! However, we have narrowed it down to the most crucial tools that we think a beginner should delve into when first starting out with SEO.

To make life simple and easier for the busy entrepreneur, we will list the best SEO tools for you to utilize- from the expensive to the cheapest, or even free. Let us get started.


  1. Google Analytics

Google has a monopoly on all things search engine optimization related and hence, they have created content tailored towards SEO for entrepreneurs. The services available are:

  • Organic search traffic
  • The quality of the SEO terminology
  • Mapping profit from organic searches
  • Identifying volume data and trends in keyword searches


  1. Google PageSpeed Insights

Another service from the Google franchise, this service is also free and is readily available for SEO usage. It largely deals with tracking the efforts of SEO content, so if you need a metric to gauge if your optimization methods are working, this is surely the tool to use. It includes:

  • Real time reports on your website’s traffic
  • Suggestions on how to increase your website’s traffic
  • An optimization score for your webpage
  • Statistics on your webpage


  1.    Google Webmaster Tools

Not only does Google have the capacity to index your website, it also has some solid analytics tools. This enveloped through the form of webmaster tools, that can directly detect your webpage in real time with never-ending web analysis and alerts. It incorporates:

  • Information on how the top 2 search engines index your website
  • Provides reports on your website’s DNS
  • Provides data server connectivity
  • Tests the servers of your website


  1. Google Trends

Google tracks the hottest keywords that may cloud around a certain topic/industry over a given time by analyzing the most search queries that they get. Common keywords are then, extracted from the search queries to get a total scope of it. This can be functional in SEO (especially in keyword research) as it can

  • Aid in keyword mapping
  • Bolster current keywords to branch out into related queries
  • Calculate risk factors based on what is trending and what is not
  • Predict and gauge seasonal peaks in relation to keyword


  1. Chrome Developer Tools

Developer tools

Chrome developer tools is a free, functional tool that allows you to debug your website in the case that you need to examine the code of your website to tamper with it in order to make your website more user-friendly. The various functions of these tools include:

  • Finding CSS text-based hidden variables
  • Verifying the HTTPs status of your website to ensure security
  • Simulate various devices (which may come in handy for mobile SEO)
  • Verify your page’s content elements that can consist of your text tag or important lines of code that handle the gist of your page, such as your header


  1. Browseo


Browseo is a tool that allows you to view your own webpage the way that search engines would view it while trying to break it down into simple queries for their web crawlers to organize and index through. According to its site, it will also highlight parts of your website that can be improved or more optimized to be SEO friendly. This can help as it will

  • Save you costs on hiring an SEO instructor if you are just starting out
  • This can train the amateur SEO-marketer’s eye to spot SEO based discrepancies in websites
  • It gives you an objective view of your own webpage, that way you can ensure that you know what material search engines are indexing
  • It also tracks your sessions into a computer generated spreadsheet for future reference


  1. SEMRush

SEMRush is an all-in-one marketing toolkit. By that, it has the capabilities of all the basics of SEO- but this tool focuses more on off-page search engine optimization by comparing your website to other websites in the same industry and niche that you intend to craft your website based on. This will help to


  • Detect industry patterns and shifts
  • Gauge how your website is doing against the ‘giants’ of your field
  • Garner a full SEO audit
  • It can also provide you with automated suggestions and ideas on how to optimize organic traffic to your website.


  1. Google Data Studio

Google Data Studio is a very abstract tool to begin with when it comes to utilizing it for search engine optimization, however, it does have some hidden gems that you can use in your marketing strategy plan. This studio has data that can cross-link from the Google Search Console, that can allow you to theoretically gauge search indexing results as well as getting insights from further search engine optimization inferences. This tool is very helpful to teach you to

  • Organize your data and provide some segments to it
  • Visualise data for inferences and hypotheses
  • Create a logical flow of all of the SEO-related data that you have garnered
  • Showing the impact of certain strains of data on your website’s traffic


  1. GTMetrix

GTMetrix is undoubtedly a superior tool when it comes to optimizing your website’s loading speed. Often, we blame the low traffic on our websites on the server that we use- be it WordPress, Wix or GoDaddy. However, this tool broadens our horizons and ensures that we can take control of website speed for SEO purposes by

  • Your PageSpeed as well as YSlow scores pitted against SEO industry standards
  • Various analysis options such as graphical data and connection analysis
  • A waterfall, video and report history of your website’s speed
  • It can also monitor your page and give you real time updates on your website’s speed and how that affects your page’s accessibility


  1. Google Sitemap Generators

Once again, the various tools that Google provides to the search engine optimization industry as a search engine giant itself is generous. Another one from the Google franchise, this tool automatically garners sitemaps for web crawlers to do secondary search indexing, and eliminates older/outdated sitemaps for your website as well. This can ensure that

  • Your website’s sitemap is continuously kept after
  • Your website does not eventually lose visibility
  • Readership and organic traffic stays consistent for your website


  1. Copyscape

Copyscape is a free-of-charge tool that enables you to do plagiarism checking against other websites in your niche. This will ensure that the content on your website is unique to your brand, and can stand against Google’s web crawler indexing as its own merit. This will be useful for search engine optimization as it

  • Circumvents Google’s automatic duplicate content indexing
  • Shows potential clients that buying articles, a common practice in the industry, does not operate on your site
  • Cultivates ingenuity with your content
  • Protects your site against spam indexing


  1. Xenu’s Link Sleuth

Xenu’s link sleuth is a website moderating tool in the form of a program. It can scan websites for broken hyperlinks as well as boosts your website in search indexing rankings. As simple as it sounds, this can aid in your search engine optimization marketing strategy by

  • Detecting and fixing broken links so that you do not get indexed below by Google’s spam bots
  • It is very efficient as it only takes a computation of your website, rather than manually deleting the links


  1. Google Alert

Google Alert is also another simple tool that can optimize search engine optimization techniques by making you also aware of the trends behind your marketable keywords. This website works by you adding a ‘keyword’ or two, and then it sends you alerts to your email account to notify you of spikes in the trend graphs of these keywords.


That is all that we have for the beginner’s list of SEO tools! An intermediate’s list to SEO tools will also be coming shortly, to compliment this series.

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