The advancement of technology has been truly colossal with innovative ways having been discovered to boost one’s business. One of the best ways to boost consumer base is through the creativity of a company’s website. A great way is through themes, we have curated a list of the best shopify themes for SEO in 2019.
The design of your website could be the difference between users engaged on your site or simply clicking the ‘back’ button out of boredom. This article is directed towards underlining the importance of using the best Shopify themes that can be implemented to expand traffic on your website.
Search Engine Optimization (SEO) refers to a group of strategies that encompass both the technical and creative elements required to improve rankings, drive traffic and make your website more transparent to customers. Targeted traffic can work wonders for a company by providing revenue and exposure like no other means of marketing.
The whole process of search engine optimization is very complex and several factors are involved such as the type of lightweight code employed, loading speed of the site and the schema markup used.
SEO is considered to be a major factor for all e-commerce businesses and it is their primary aim to ensure that their site is displayed in the top 10 organic results in the Search Engine Results Page (SERP).
The higher the page number the website is ranked on, the lower is the overall traffic. A recent study found that only a mere 4.8% of searchers make it to page 2 of the results. After all, that supposedly is why the saying goes that ‘The best place to hide a dead body is on the second page of Google’.
Shopify is one of the leading e-commerce platforms that provides numerous services for corporate, brand, individual, and freelance needs. This makes it a much sought after service and the one-stop solution for e-commerce businesses.
Upon opening the website, the simplicity and the uniqueness of the theme used are the first two things that are noticed by users. Users are quick to form an opinion of a site depending on how easy it was for them to navigate through it and this is why choosing the right theme is essential.
Here, we will focus more on the various themes that Shopify has to offer and the implications they can have on SEO and subsequently, on the success of your business.
Shopify offers a plethora of new and innovative themes for you to choose from that help in making the website stand out, both in terms of being user-favored and the all-important SEO ranking. Some of the best Shopify themes for SEO are -
This theme has proven to be useful amongst stores that sell winter sports-related equipment like those required in skiing and snowboarding. The Venture template is used which provides benefits like multi-columned menu navigations and promotional widgets with other options available to adjust colors.
The premium features offered by this theme will ensure that you are able to get your business way ahead of others. It is a very versatile and adaptable theme which brings a lot to the table such as Google Maps, product reviews, Google rich snippets etc.
This theme is particularly useful for small catalogs and visual storytelling. The built-in styles and color palettes add that hint of creativity which makes the website appealing to look at. The drop-down navigation support guides the user in case of any problems which makes it even simpler to handle.
This theme has eight unique layouts. Yes, that's right. Moreover, each one is packed with multiple features, and it is surprisingly easy to navigate. The AJAX support ensures smooth page transition which is all one can ask for.
It has a spectacular selection of product catalogs that gives the products a unique feel and the content provided is very informative. It boasts of a fairly simple layout with features like email subscription widgets and modern content sliders steered towards making the user feel welcome.
This responsive SEO theme allows the user to freely customize the uploaded content like the company’s logo via the various font settings provided - 50 to be precise.
This premium theme can change the entire layout of your website, courtesy of the 9 unique shop styles. It is user-friendly and according to Google Speed Insight, the fastest theme in terms of performance which definitely contributes significantly to SEO.
The powerful functionalities that come with this theme make it one of the favorites. It is simple, super light-weight and quick loading with SEO microdata coded in it which makes it an exciting choice.
This advanced Shopify theme is perfect for all kinds of organic stores, including organic food, fruits, and vegetables. The powerful interface makes it effortlessly customizable and easy to use, making it all the more SEO friendly.
This premium Shopify theme has advanced features and is relatively easy to install. Sigma is packed with attributes that boost SEO rankings like high-resolution images, product videos, and social media integrations to name a few that boost the SEO rankings.
It is important for e-commerce businesses that their content reaches the targeted audience, and the best way to make that happen is by ensuring that their website gets ranked high on the first page of Google results. One way to do that is by incorporating the perfect theme offered by one of the most popular sites out there - Shopify, which helps build your e-commerce venture in more ways than one.
I am a content specialist with an Oxford Comma OCD. My writeups follow the three C principle-Clear, Concise and Compelling, designed to make Google want to rank you and your visitors to revisit you. When I am not on my scribbling pad, I like to binge watch TV shows, read novels and walk my dog.
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