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HEALTHCARE

Healthcare SEO Services for Practices and Med Spas

More booked appointments from patients who search Google, Maps and AI tools for care near them.
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Built by the Washington, DC team behind 500+ projects since 2014, rated 5.0 on Google.
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Who We Are

A Washington, DC Based

Healthcare SEO Company Judged on Booked Patients

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RankToday is a Washington, DC healthcare SEO company that helps medical practices, clinics, dental offices and med spas get more booked appointments from search. We optimize your Google Business Profile for each location, build clear pages for every treatment and service, fix technical SEO, and structure your content so Google and AI tools like ChatGPT can recommend you. We write in plain, accurate language that patients trust, and we track calls and booking requests back to their source. We have been growing businesses since 2014 and hold a 5.0 rating on Google. Explore our local SEO, AEO and website development services.
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Why RankToday

Why Healthcare Practices Choose RankToday.

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Patient-First Content

Plain, accurate pages that answer patient questions, reviewed with your team before anything goes live.
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Tracked to Appointments

We report on calls and booking requests by treatment and location, in plain English.
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Multi-Location Ready

Location pages and Google profiles managed for each office, so every location ranks in its own area.
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WHAT WE DO FOR HEALTHCARE

More patients
from search.

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Local SEO and

Google Maps

Rank in the map pack for each location, with accurate hours, services and steady patient reviews.
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Treatment Pages

Clear pages for each treatment and service, written for patients and easy for Google to understand.
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AI Search

and AEO

Structured answers so ChatGPT, Google AI Overviews and Perplexity can name your practice.
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Google Ads

and Tracking
Search ads for high-value treatments, with call and booking tracking tied to each campaign.
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Technical

SEO

Fast, mobile-friendly sites with schema markup, clean structure and booking paths that work.
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By The Numbers

10+

Years of Experience

Growing businesses through search and ads since 2014.

500+

Projects Delivered

SEO, ads and website projects for practices, clinics and local businesses.

5.0

Rating on Google

Based on reviews from the business owners we work with.
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RESULTS

Results for businesses
like yours

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Motor Preference Experts case study: $29K course pipeline in 15 days from Meta ads

Motor Preference Experts

How a Baseball Training Company Built a $29K Course Pipeline in 15 DaysMotor Preference Experts...
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Score-Smart

How Score-Smart Earned $19,070 in Two Months From a New Funnel Score-Smart is an SAT and ACT pr...
Freddy and Son roofing and siding website

Freddy and Son

How Freddy and Son Went From 7 to 12 Roofs a Month Freddy and Son is a roofing, siding and sola...
Moving Forward moving company website

Moving Forward

How Moving Forward Gets 200+ Quote Requests a Month Moving Forward is a moving and logistics co...
Speltham London ecommerce store pages

Speltham

How Speltham Grew Organic Traffic 70% in 30 Days Speltham is a London fashion brand known for c...
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Our Process

How Our Healthcare SEO Works

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Step 1

Audit

We review your website, Google Business Profiles, reviews and the practices that rank above you for the treatments you offer.
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Step 2

Build

We fix technical issues and write treatment, service and location pages, reviewed with your team before they go live.
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Step 3

Rank and Grow

We grow reviews, citations and local links for each location, and add AI search and Google Ads where they fit.
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Step 4

Measure and Refine

Monthly reports on calls, booking requests and rankings by treatment and location, with a clear plan for next month.
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Areas We Serve

Healthcare SEO Across

Washington, DC, Virginia and Beyond

We are based in Washington, DC and work with medical practices, dental offices, clinics and med spas across the District, throughout Northern Virginia, including Arlington, Alexandria, Fairfax, McLean, Tysons and Woodbridge, and across Maryland and Richmond. We also work with healthcare businesses across the US and with clients in the UK and EU.
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FREQUENTLY ASKED QUESTIONS

Everything You Need to Know About

Healthcare SEO

Most of our healthcare SEO programs run about $2,000 to $5,000 a month, depending on how many locations, treatments and channels we cover. Google Ads spend, if we run ads, is billed by Google separately. Every engagement starts with a free SEO audit, so you see the scope, your local competition and our fee before you commit to anything.

SEO for a medical practice usually shows clear results in three to six months, depending on your specialty, location and starting point. Google Business Profile fixes and new reviews can improve map rankings sooner, while treatment pages take longer to rank. If you need bookings sooner, Google Ads can bring in patients while SEO builds up.

Medical practice SEO covers everything that helps patients find and book with you from search. That includes keyword research, Google Business Profile optimization for each location, treatment and service pages, technical fixes for speed, mobile and schema markup, local citations and review generation. We also track calls and booking requests. See our SEO services for the full list.

Med spas get more clients from Google by ranking in Google Maps and building a strong page for each treatment, such as injectables, laser or facials. Each page should explain the treatment, who it suits, what to expect and how to book. Steady reviews, before-and-after content where allowed, and Google Ads on high-value treatments round it out, with tracking that shows which treatments bring in bookings.

Yes. ChatGPT, Google AI Overviews and Perplexity recommend practices when they can find clear, consistent facts about them, such as services, providers, locations, insurance accepted and reviews. We structure your pages with direct answers to common patient questions and schema markup, so AI tools can describe you accurately. Learn more on our AEO services page.

Yes. Most people look for a new dentist on Google and compare reviews before they call, so ranking in Google Maps and for searches like "dentist near me" or "dental implants" brings in patients ready to book. Dental SEO works best with a page for each service, an accurate Google Business Profile, steady reviews and an easy way to request an appointment online.

Healthcare practices should use Google Ads when they want bookings sooner than SEO can deliver, or to promote high-value treatments. Google has extra rules for some healthcare ads, so campaigns need careful setup and wording. We build ads and landing pages around each treatment and track calls and booking requests back to the campaign. See our Google Ads management.

A practice should ask every patient for a review after their visit and respond to reviews without confirming that the reviewer is a patient or discussing their care. We set up automatic review requests by text or email and give your team simple reply guidelines. More recent reviews help you rank in Google Maps and help new patients choose you. Our automation services cover the setup.

Yes. RankToday is based in Washington, DC, but we work with medical practices, dental offices, clinics and med spas across Virginia, Maryland and the rest of the US, and with clients in the UK and EU. Healthcare SEO works the same way in every market, and we build pages and profiles around each location you run.
HEALTHCARE

Ready to book more patients
from search?

Get a free healthcare SEO audit and see how patients find your practice today, and how to bring in more of them.

Free SEO audit

Find out what is holding your site back

Get a free score for SEO, speed, authority and AI search visibility, plus your top 3 fixes.

Free. No call needed to see your score.

Rated 5.0 on Google

Our reviews live on Google, written by the people we work with, and we cannot edit them.

Read our reviews on Google

Reach Out

571-424-2822 hasan@ranktoday.com
818 18th St NW Ste 810 1324, Washington, DC 20006, United States
© 2026 RankToday
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