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Abdul Mukati
September 12, 2018

Long Tail Keywords : The Ultimate Guide to Keyword Research

What is the big deal about long tail keywords? Why is it so hard to find long tail keywords that suit your business perfectly? How to find keywords that your website needs, in order to boost your SEO? This article will try to give you the answers to all of these questions - it doesn't have to be a frightening and tiresome process at all!

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We hope that you already know that long tail keywords should be a major part of your SEO content strategy, no matter what is the type or the size of your business. These particular long tail keywords can be used in a variety of ways - you can use them as titles, main topics or you can use them to simply target one primary keyword. For example, you can use the long tail keywords in the subhead and in the names of your images. In this way, you will target the main keyword by using long tail keywords that are from the same niche.

Let's dig deeper into this problem and have a look at our best suggestions on solving this issue.

Finding long tail keywords with Google Suggest

Google Suggestions can be a really powerful tool, if you know how to use it properly. It is an amazing source of all sorts of long tail keyword variations that you can use on your own website. This method is also really simple to use - just start typing your specific keyword and let Google do the rest. You will see the most popular long tail keywords for the keyword that you have chosen. Here is a simple example :

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Google suggestions for the keyword "Olympics"

Google Suggest will give you a list of viable long tail keywords that people are actively searching for. This will also give you a better insight on what is popular on search engines and what isn't. If you use this method, you will get pretty good ideas that will inspire you to create an amazing content for your audience.

Google's Related Search option

This option works in the same principle as the previous one. You can see the Google related searches that will appear all the way at the bottom of Google search engine results page. Here is an example of how it looks:

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Related search for the keywords "Atlanta web design"

These long tail keywords from related searches can be slightly longer than your original keyword. In order to master this technique you just need to figure out the best initial keywords. After that, you should try the ones from Google related searches and see what results they bring. The more searches you do, the more you will learn about what particular long tail keywords are the best for your niche.

Testing different tools for keyword research

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You are probably already using some kind of a keyword research tool that gets the job done. But you shouldn't be focusing only on one tool, you might be missing a ton of long tail keywords and their variations. There is no harm in trying out new things, some of the other tools can work even better for you. These are our specific picks that we value greatly:

  • Google Keyword Tool - This is an amazing tool, especially if you are a beginner and if you don't have much money to invest into your business. If you are just learning about long tail keyword SEO, this is the best place for you to start. You can also check out search engine optimization tips to help you.
  • Google Trends - This great tool gives you the possibility to see what are the people searching for right now. You can research what are the most popular daily events that are people searching for online.
  • Social Media Tools - There is a bunch of social media tools that can give you a better insight on great long tail keywords that you should use. Some of the most popular ones are YouTube's keyword tool and Twitter Search. These will give you more information on what is popular, especially on the social medias.

When it comes to keyword research tools, the saying goes - the more the merrier. The more tools you use, the higher the chances are that you will find the perfect long tail keywords that suit your business.

Research your analytics

Researching your analytics can provide you with all the information you need about the keywords you are using. Your analytics will let you know which one of your keyword phrases leads visitors to your business. When you acquire this information, it will be pretty easy to choose the best long tail keywords that yield the greatest results.

If you know what keyword queries drive the biggest amount of traffic to your website, you can dedicate your time to improve them. You might find new keywords that are relevant to your specific business, but they may not yet be heavily targeted on any of your pages. You should invest your time in making specific pages for those keywords. This process can give you amazing ideas for your future content that will drive a ton of traffic to your website.

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Start browsing eHow

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Sites that are similar to eHow are almost entirely fueled by long tail keyword research. They use powerful algorithms in order to find the best long tail keywords that will rank them on the top of the search engine results pages. You can learn quite a lot from this methodology, as you can browse these sites freely to find your next inspiration.

If you happen to find a specific long tail keyword on this site, you can be sure that it has a good search volume and a large audience that is interested in that specific keyword. You can use this to your advantage by searching for keywords that you are most interested in. Make a list of all the keywords you can use to advertise your business, and then search for them on eHow. Find the long tail keywords that are matching your specific keywords and try to use them in your next article. Compare the results and see how much effect it had on your business.

Websites like eHow have an amazing set of long tail keywords, but they don't have a great quality content. If you manage to find the perfect long tail keyword that fits your website, try to create exceptionally good content for it. Having the top-quality content with the proper long tail keyword will have a crucial effect on your business.

Browsing Q&A sites

The good thing about Q&A sites is that they are being used actively by engaging users. These are the users that have a specific problem, and they need to use a specific set of long tail keywords to find the answer to that problem.

This is why these sites can be the perfect source for your next long tail keyword ideas. Some of the websites that you should definitely check out are:

  • Yahoo Answers
  • Quora
  • Askville hosted by Amazon
  • Answers.com
  • LinkedIn Answers

These are just some examples of the most popular sites, there are a lot more of them on the Internet. The questions that the users are asking can make great long tail keywords that are guaranteed to have a positive effect on your business.

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In order to use this information to its full potential, you need to do an extensive research on every keyword that you choose. You need to use the long tail keywords that have the right competition level and search volume. Not all of the questions that you find will be a perfect fit for you business, so you should research these sites carefully and thoroughly.

Researching your competitors

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Yes, you should do an extensive research on all of your biggest competitors. You shouldn't just blindly copy all of their work and hope it has a positive effect on your business. You should only research them and try to draw the conclusions yourself.

Some of your competitors might be utilizing their long tail keywords better than you. In order to find the long tail keywords that have the best percentage of success, start with main or mid tail terms. After finding your competitors, try to do research on what are their main long tail keywords that also fit your niche.

You should research the competitors that are currently doing better than you on search engine results pages. This will give you a better insight on what specific long tail keywords are the most popular, but furthermore, it will give you a better insight on what should the format of your keywords be.

Conclusion

It might take a lot of work to find the perfect long tail keywords that are handmade for your business. It will even take more work to find the keywords that are popular and search engine friendly, so you will need to do a detailed research on each of your long tail keywords. It would be amazing if you had some kind of keyword generator for long tail keywords, wouldn't it?

If you manage to follow our instructions, you will be able to find long tail keywords that are crucial for your website. It will take time and effort, but it is easier when you know where to start searching for them. Work on your specific keywords slowly, don't skip any steps and your end result will be an amazing website that is fully optimized for long tail keywords from your niche. Good luck!

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Abdul is the head of Marketing at Rank Today where he works with small to large businesses to help them grow userbase, target their ideal market prospects, increase their online presence and achieve better conversion rates and sales. He has also helped multiple startups reach enormous user growth, top trending status on the iOS App store as well as news coverage.

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