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Voice commands and voice search have been around for a while, but their adoption has been on the slow side of things. This is mainly due to the fact that actually using voice-controlled technology is a bit clumsy and it takes time for the software to develop to the level where it really is the convenient option. However, it’s getting there and it’s becoming increasingly important that companies begin optimizing for the voice search field. It can seem a bit sci-fi at times, so here are 7 ways you can start to get your head around content optimization for voice search.
Searching with a keyboard and with voice can’t be that different surely, I hear you ask. Well, it can. If you think about it, it makes sense. When we search with our hands it takes much longer than with our mouths. We often abbreviate things or jump straight to keywords, just look at ‘txt speech’. With voice, we can, in a single second ask a fully formed, grammatically correct question with a lot of excess data beyond just the keywords.
With naturalized speech patterns leading the way, it is only natural that we would find that people ask questions. So, you as content developer need to ask the questions too. Questions should lead the way with your content. Titles should be questions, articles should feature questions. The four ‘W’s should be at the forefront of your textual cannon. It’s vital that you are able to tap into that naturalized pattern to create the optimized content that you need.
It may seem strange, but localized searches, meaning people looking for things in their area, is one of the top reasons that a voice search is activated. The upshot of this is that it is going to be vital that you emphasize location when it comes to your attempts to optimize your content. “Where is a hardware store in Chicago?” This is the sort of question that would mean that all hardware stores in Chicago ought to be emphasizing location in their SEO work.
Actually writing optimized content and focused utilization of keywords is a tricky business, and one which, even if you’ve done all of the research, can still make life really difficult for you. If you need help in this regard, then here are a few sites that can really help you out:
When creating optimized content for voice search, you need to be aware of the way people are asking the questions and using that information to create content which uses phrases that copy the question. For example, the question might be ‘How do I find a replacement wing mirror’, and on your site you want to have a section where you answer and include a phrase like ‘When looking to find a replacement wing mirror, look no further than our store on XXX’.
FAQs are a little bit outdated, but voice search makes them a valuable tool for optimization purposes. “Include a whole range of questions that really are frequently aske as ways to invite their search to arrive on your page” says Mark Scales, a marketer at Stateofwriting and Eliteassignmenthelp.
People are more precise when they speak. This needs to be accounted for when it comes to optimizing your content. Optimize with precision.
It may not necessarily seem like it right at the present, but voice search is the future and the quicker you line up everything to be on board with that, the more you’ll lead the pack as it develops into a really vital area. So get optimizing!
Nora Mork is a marketing journalist at UK Writings and Boom Essays. She is often invited to speak at online marketing events, and to write posts for Essay Roo service blog.