We help restaurants reach their target  demographics within their city using local SEO

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Restaurant SEO : How to get noticed online

Your restaurant business is up and working, the place is set up and decorated perfectly, you found the best waiters and chefs to work for you and your website is finished and looking good. But after all of this hard work, your customers still can’t find you in the first page of google results after typing “local Mexican restaurant in New Jersey”. Your restaurant business is up and working, the place is set up and decorated perfectly, you found the best waiters and chefs to work for you and your website is finished and looking good. But after all of this hard work, your customers still can’t find you in the first page of google results after typing “local Mexican restaurant in New Jersey”. 

What is going on? This is an important topic that we have to talk about and it’s utilizing your restaurant’s website SEO to its limits. Let’s dig deeper into what SEO is and how can you make it work for you and bring you many new customers.What is going on? This is an important topic that we have to talk about and it’s utilizing your restaurant’s website SEO to its limits. Let’s dig deeper into what SEO is and how can you make it work for you and bring you many new customers.

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What is local restaurant SEO?

The first thing that you need to understand in order to boost your website traffic and make it more popular on the search engines is what SEO is and how does it work. Local SEO, or Search Engine Optimization, is the term given to increasing a web page’s appearances in search engine results. The method typically involves utilizing keywords that the targeted audience is likely to search for, while also including context associated with the surrounding area. 

Unlike standard SEO, local SEO focuses on improving a web page’s results in a specific region. It is an efficient way to gain more visitors for your website. Search engines have a specific set of rules that they follow, and in order to get the best results when people are searching for your website, the first thing you need to do is understand how search engines work.

How do search engines work?

Ordering results: After the whole process of making an index of website pages, the search engines then sort the result, so they can show you the most important search results, according to their logic and ranking system. But what is the logic behind ordering all of the website search results? 

The best algorithm that most of the search engines use to improve the web search result is PageRank. To simply explain how PageRank works, it’s basically a contest of popularity. Your goal here is really important – to rank among the highest search results, so more people will see your website and your business. Without this step, you might experience a lot of problems when your customers try to manually find your website online. If they can’t find your restaurant in a few simple web searches, they will just give up or find some other local restaurant that ranks higher than yours. 

The more links that point to the website and the more traffic the website has, it will rank higher on the index page and it will contain more valuable information, according to the search engines. These things aren’t determined manually, the search engines use many mathematical algorithms to sort and rank the websites, so you get the most correct results for your desired search. The search engines also look for many more properties when ordering the search results. They check if the website is from a trusty domain and how frequently is the website being updated.
Making an index: The first thing any search engine does when you input any request is to scan its index of web pages for content related to the terms that you have typed in. Search engines do these things with a program called ‘web crawler’. 

This program is very unique, as it automatically browses the world wide web and stores all of the information about the websites that were visited. For each website that the web crawler visits, it makes an identical copy of that particular website and adds its URL to a specific index. This process iterates for every link on the page, copying and indexing every website that it stumbles upon. 

The result of this process is a huge index database of many webpages – every webpage the web crawler has visited. Some of the pages can’t be visited by the web crawler because they stop it from accessing them. These pages won’t be indexed along with the pages that no one links to. Search engines use this cluster of information and it becomes the search engine’s index. An interesting fact is that every website that the search engine recommends to you, has been visited by a web crawler.

Mastering Local Restaurant SEO

When you master this skill, you will attract any customer that might search for a local restaurant in your area. For example, if a person from Chicago is searching for a new place to visit and try out, in most cases he will do a few simple web searches using Google. Now imagine that you have a fully optimized websites that will rank in the first page of Google search. 

This would do wonders for your website, giving you enormous amount of website traffic. With your growing amount of traffic on your website, the more people will be interested to come and visit your local restaurant, which means more potential customers – the sales will go through the roof!

Knowing all of the search engines algorithms by heart won’t help you much, what you should instead do is use tips given from the people that made them. Google is one of the biggest search engines today, and it recommends the following steps to make sure you get the best possible results in Google search rankings:


Don't try to get your way into getting organic traffic by presenting different content and services that your restaurant doesn’t provide. It’s counterproductive.

Your visitors won’t be happy when they search for a Chinese restaurant and then they discover that you don’t sell any Chinese dishes after 10 minutes of browsing your website. This practice is commonly referred to as “cloaking” and we highly recommend for you to avoid it.


Your website should look nice, clean and organized. The hierarchy of the website should be well defined and any of your website pages should be reachable from at least one static text link.

This won’t just boost your performance in SEO, this will also make it more visually stimulating and appealing for the customers, which will result in more visits and more time spent browsing your products, offers, promotions and your website in general.


You need to have a useful site that is rich with information, with pages that clearly and accurately describe your website content. Try to avoid adding any unnecessary attributes that won’t contribute to your visitors.

One more thing that you should make sure of is that your elements are accurate and correctly described. Don’t forget to do the same for all of your ALT attributes also!
These are just some of the tips that you can implement to get the best possible results in your website SEO. With these few advices we have merely scratched the surface of SEO. Their purpose is to give you more information and knowledge on how the search engines actually work and how can you use that knowledge to your own advantage in making the best possible website for your local restaurant.

Restaurant SEO Audit: Why you Need one

The first step to improving your local restaurant business with SEO is to see how good are the current rankings of your website compared to the other websites. This step is very crucial for our future improvements of your website's SEO. We will try to explain how does SEO audit work and what are the results that you can expect from it.

SEO Audit – What is it and what to expect from it?

Let’s try to give you more information on what SEO audit really is. Search engine optimization audit is a standard procedure is the analysis of your website based on factors that are important to the search engines in terms of organic search results. It dives into the technical infrastructure, on-page and off-page elements in order to determine issues, opportunities, and recommended fixes. So, to put it in simple terms, you can think of an SEO audit as an evaluation of a website that grades the site for its ability to appear in search engine results pages. 

Audits are completed by checking each step on your audit list and finding any issues that need to be repaired or improved to boost your page’s search engine performance. Think of it as a report card for your site’s “Googleability”. Your site might be wonderful, well-designed, and clean, but if search engines can’t read your website, the pages you put hard work into may not even see the light of day.

To prevent this from ever happening we are offering to you a professionally designed plan on SEO audit that you can use to your advantage – to adjust and to adapt your website so that it reaches its full potential. Let’s start right away by explaining the features and results of SEO audit in detail.


Accessibility is connected to your customer’s ability to access the website, and Google’s ability to access and deliver your website to your customers. This is very important as you can imagine, if your potential customers are unable to find your page, or even see it, there is no point in trying to improve the website and create new content – it simply won’t be seen by anyone.

There are certain things that you have to pay attention to, when addressing your website’s accessibility rating. You should check your robots.txt file and robots meta tags. These two are very crucial as they have the ability to restrict access to certain parts and areas of your website. If you didn’t set this up right, it can be really devastating for your website. Imagine that you have a gallery page on your restaurant’s website that is restricted to users and Google – that would be a total disaster! These things can happen, sometimes the webmaster might have accidentally blocked certain pages and disabled Google from accessing them. But don’t worry, this can be fixed, the important thing is to get enough information about accessibility of your website.

Both meta tags and robots.txt files need to be checked manually by our professionals to make sure they are working correctly and that they are set up properly. Another important aspect of your website are XML sitemaps. Their purpose is to create a map for Google crawlers, so they can be efficient. You should be aware of the fact that XML sitemap should be properly formatted and submitted to webmaster tools account so that it can be easily accessed if there is a need to change it, or adjust it differently. 

Another thing that is very important for optimizing your site’s accessibility is overall website architecture. This is basically how long would it take for a user to go from the homepage to the desired location. This should be optimized as much as possible, because of the fact that the fewer clicks it takes to get to the destination page, the easier it will be for the crawlers to access that particular page when doing the indexing. 

The problem that is also very common is having issues with redirects. As your website grows and develops, you might want to delete or relocate some of the content. When that happens, crawlers won’t be able to access the pages that have been relocated or deleted, and they won’t show on the index page as a result. In order to allow access and resolve this issue, you need to create a redirect leading them to the places where you moved the original page. 

These are all the things that you should do to rank better in the Google search, considering accessibility, but what about the users who are not satisfied? The first thing that your website should enable to its users is to freely browse it. If your potential customer is not able to browse the website freely, he will quickly become uninterested and leave your website. In that regard, your website speed has to be exceptional at any given time. 

Considering the speed of your website, even if you are more into having a nice and interactive interface, you have to consider how that affects the speed of the website and what kind of an impression it leaves on your users. Most of the users browse the web looking for fast and simple information, if they don’t find a satisfying amount of the information they are looking for, they will just go to some other site, and our goal is to stop that from happening. 

You should also consider adapting your website for the mobile users. Nowadays, most of the people use their mobile phones to find quick and reliable information, so your website needs to be mobile friendly. When you adapt your website to work perfectly on mobile phones, you will leave the choice to your future customers – they can find your website fast and easily on a desktop computer, or on their mobile devices. That is one huge step to fully optimizing your website’s SEO and ranking on the search pages.

Technical Analysis

The first step to delivering you a complete SEO audit is determining if your website is working properly in its current condition. That’s why this step is called technical analysis – we analyze your website from many aspects and depending on the results, we start improving it and making it rank higher in search engines. This step is very important for the beginning of your website’s SEO, because it gives us all the necessary information on what the problems are and what should we do to solve them.

If you have a bad foundation for your website, you won’t be able to improve and develop it properly. After all, you wouldn’t start building a house on a bad terrain, would you? 

After finishing the process of technical analysis, we are left with two big groups of things that the analysis gives us and those groups are accessibility and indexability.

Both of these groups are very important for the future development of your website. We will try to give you more information on how each of these groups will give us useful information that can be used in our advantage. Let’s start with the first group:


Now that we have finished the accessibility analysis for your website, we are ready to go to the next step – indexability. When it comes to the search engines, and Google especially, accessibility and indexability go hand in hand. You need to have both of them running properly in order for your website to be shown on the Google search pages, so it can be delivered to your end used on a silver plate. 

The easiest way to understand the difference between accessibility and indexability is that accessibility refers to crawlers being able to find and access your website’s pages, while the indexability refers to those particular pages being presented within the search engine after being accessed.

The important thing to understand here is, even though crawlers might find and see your content, they won’t necessarily show these pages to your potential customers. The most common reason why this happens is Google penalty. 

 You also need to understand that crawlers work differently on different websites. If you are one of the big companies who have a lot of content, your pages will be indexed as soon as possible. But if you are an individual blogger or a website with occasional new content and a normal amount of traffic, your website’s pages will be indexed more slowly. 

Don’t start panicking if this happens to you, this happens in some cases with Google. It might not be the Google penalty, it might just be an accessibility issue or some other minor problem that needs to be fixed. If you actually get the penalty, you will receive a message from Google in your webmasters tool account. 

When you identify the reasons for receiving the Google penalty, your next course of action should be rectifying the issue and requesting the reconsideration from Google after the issue has been resolved. Don’t try to prolong this penalty, because this will only have a negative effect on your website and on your future business, take your time and deal with the problem.

On–page analysis

After the initial step of technical analysis of your website has been done, it’s time to start the next big step in optimizing your website, and that is on-page analysis. What we did in the previous step was making sure that everything is in order on the website itself, so both people and crawlers can visit and access your website and all of its content. Now that we are certain that everything is in a working condition, it’s time to consider the pages themselves. There are two ways to view the on-page analysis, and those are:
• General content issues
• Individual page issues

General Restaurant SEO issues

Let’s try to explain what do we mean when we say general content issues. When you create any post on your website, it is a necessity to have a good structure and it has to make sense to the readers and potential customers. If we are to look at this from a SEO perspective, it is a pretty bad tactic to have various different topics that don’t have any common ground with your website’s main idea and theme.


You are running a restaurant business, you should focus on posting only the content that is directly connected to your area of work. That means that you should post articles about the amazing food that you are serving, maybe give your customer a better view on the culture behind that food. You can also post articles about the perks and advantages of your restaurant’s location and even descriptions and reviews of your restaurant’s theme, interior and general impression itself.


The topics that you should avoid on your website are any topics that aren’t directly associated with your line of business. Don’t try to write about musical festivals happening in your town, or about some upcoming big games. It is a bad idea to try and attract new customers with the content that has nothing to do with your restaurant, and furthermore this will make your website look like a cluster of random information, which is really bad regarding search engines and SEO.


There are a lot of bloggers who are receiving enormous amounts of money to just promote and do reviews of various products and content. Maybe this does seem like a lucrative way to make some money in a short amount of time, but it can have a disastrous consequence on your website in the future – this will make it really hard for any kind of SEO work done on your website. With no SEO that can be done to reach the full potential of your website, there is no new visitors to your website, which means there are no new customers for you.


The problem that most of the article writers and bloggers encounter is duplicate content and keyword cannibalization. The reason why some of the websites start having major issues with duplicate content is because they try too hard to promote themselves and they start to repeat their posts and articles. It is fine to write a similar, or even the same article every now and then. This will most definitely lead more traffic to your website, as more and more visitors that are interested in that particular topic will be coming to your website. But this is the main reason why the problem of duplicate content occurs on people’s websites.

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What happens when you have two or more articles with very similar...

or even the same content? Well, the big problem that happens here is that Google gets confused when trying to index all of the similar articles. These things shouldn’t happen, because this leads to major indexation issues and Google starts indexing more pages than there actually are on your website. You should avoid this, because it will only make your SEO harder and longer to properly implement.


Almost the same thing happens with keyword cannibalization. To explain it simple, keyword cannibalization means that the owner of the website is trying to rank higher on the Google search page for the same keyword from multiple different pages.


The main problem that occurs here is that Google doesn’t know which page is the most relevant for a specific search that your potential custom is performing. When all of your little pages and articles with to rank for the same term, this could get really problematic.


When trying to search your website, Google’s crawler will go through it and see a lot of different pages that all match the search term criteria for the given keyword. Google will then have to choose between all of those pages for just one that it thinks is the “best” and most “relevant”. This will lead to the problem that all of your other pages and articles won’t be ranked as high on the Google search page, even though they might be better and more relevant information for your potential customers – they just won’t have a chance to see them.


If you made this mistake expecting to gain some extra SEO value by using the same keywords in multiple pages and articles, you are doing the exact opposite. This won’t only rank your whole website lower for that particular keyword, this will also make you miss other amazing SEO opportunities that you can implement. 

Some Great SEO opportunities are:

Conversion Rate

Why would you try to rank all of your pages with the same keyword, when you can just choose the one that is converting traffic better than the rest of them? 

This is a pretty common trick, instead of spending your time and energy on pages that aren’t converting traffic as good as the best page for a given keyword, you should just focus all of your effort on that particular page and try to improve it.

 It will bring you more traffic and it will stop your other pages, that aren’t so successful for that given keyword, to rank on Google’s search page. You can use this to your advantage by utilizing other pages for other keywords that you find fitting.

Content Quality

If you have multiple pages that are good at converting traffic and you are targeting them with the same keyword, they should also be about the same general subject. What you risk here is duplicate content, content that is of a poor quality, multiple replicates that are certainly going to lower your odds of receiving referrals and links. Let’s say for example that you have two pages on the same keyword: “pizza”. If you have two articles on your website that have high conversion rates for this keyword, but they aren’t about the same topic, this will hurt the SEO of your website. Having the same keyword, one article can be about your pizzas as the product, and other article can be about the origin of pizza and they will rank the same in Google’s search page. So, if you are targeting a specific keyword, you should always make sure it is in the borders of the same topic.

External Links

This one is really important – external links can leverage SEO value of a certain page targeting one keyword. But if you don’t do this correctly, and you have multiple different pages that are targeting the exact same keyword, this will lead to your external links being split between all of those different landing pages. The effect that this will have on your website is sharing all of the external link value that you are generating among different pages on your website. As we mentioned before, this is a bad thing – you should focus on getting all of the traffic on one particular page that is generating the most of your traffic.

Internal Anchor Text

Let’s say that you are trying to target different pages with the same subject.

 The mistake that you are doing here is that you are missing on the chance to concentrate the value of internal anchor texts all on one page. 

Having one page that has 100 organic visits in a day is way better than having four pages that have 25 visits each.

Few tips on solving the keyword cannibalization problem

If your website is encountering keyword cannibalization problems, there’s nothing to worry about! We would be glad to show you a few simple tips on how to solve this problem, so we can get to our next topic – individual page issues. 

But, before we go into details on individual page issues, let’s first talk about tips and solutions for solving keyword cannibalization. There are two great solutions for this problem, and those are:

Using Canonicals

So, let’s say that you have the same keyword across each of your website’s pages. The simple solution for this is that instead of replicating the exact same keyword on every page that mentions it, you should try to use variations of this one and link back to the canonical source for that specific term. If you do it like this, not only will you make your articles and content more interesting and more enjoyable for the potential customers to read, you will also allow Google to know which version of your specific keyword is the most relevant for the given search query.

 While it is true that you should optimize your website, so that it becomes more successful in Google search results pages, but you should also keep in mind the quality of your user's experience. If you do this step correctly, you are ensuring a good SEO of your website for the specific keyword that you frequently use, but you are also giving your potential customers an enjoyable experience and relevant information when reading your content.

Using 301 Redirects:

Another way to deal with keyword cannibalization is to use 301 redirect to send the relevance and the link juice to one single page. Before doing this procedure, you should identify all the pages that are currently experiencing this problem and choose the best version to work with. After you have done this, you should use the 301 redirect on every “copy” page, that contains the given keyword, to the version you picked.

 You should usually pick the version that has the highest rate of traffic conversion on your website. The result of this process is that your visitors will land on the correct version that you picked, and furthermore, this will make Google rank the chosen version highest in Google search query for that specific keyword.
Let’s try to sum up the advices considering duplicate content and keyword cannibalization. You shouldn’t be focusing too much on ranking high on Google for one single keyword, you should try to use longer, specific phrases that are describing your restaurant business the best. They won’t only narrow your potential user’s search results, they will also give you the pleasure of not having to deal with any of these mentioned problems. 

Also, longer phrases will bring more users to your website that are looking for a specific thing you are offering – which means more potential customers for your business! Now that we have covered general content issues, let’s talk about individual page issues.

Individual page issues

Our goal is to help you gain more customers every week. It's that simple.

Page issues VS Content Issues

Individual page issues shouldn’t be confused with general content issues. This problem refers to the way each of your website’s pages is structured and written. 

It is not necessary to explain that good content is one of the most important keys in getting good Google rankings. So, let’s talk a little bit more about the structure of your articles.


Each of your articles should be well-structured, clean and easy to understand. When writing the article for your website, you should always bear in mind how will it look from the end user’s perspective. A common practice that you should implement in your article writing routine should be to read the final article after you finished it, but you should read it from the perspective of a user who just found you on Google and who is visiting your website for the first time. This can give you an important insight in what can be improved and what looks good on the website.

Good Structure

Articles that have a good structure and quality content won’t just rank higher in the Google search, they will attract more potential customers for sure. When attracting new visitors and customers, some of them might really like your article, and they will want to share it with their friends. Having a top-quality article shared on social networks is crucial in converting more traffic to your website. Without a well-structured article with relevant content, SEO won’t be able to reach its full potential and bring traffic to your website.


Now, let’s talk a bit about the URL of your website. When creating URL for your pages, the important thing that you should remember is that it needs to be nice, clean and it should describe the content correctly and briefly. You should try to avoid clunky and massive URLs – they don’t look visually nice and they aren’t good for SEO. If there is a need to use multiple separate words, it is always better to use hyphens than spaces. It is strongly recommended to have your main keyword in your URL.

Title Keywords

Following the same logic, it is a common sense that your title should also include the main keyword and follow the same rules like the URLs. Don’t try to make your title too long, or to add unnecessary words and phrases to it. 

As for the content itself, make sure that your articles are long enough. In the modern SEO world, you are required to have at least 500 words to be visible on Google search engine. But, it’s not just about the number of the words in your article. You shouldn’t try to make your article longer by adding random words in it.


The important thing that your articles should do – they should provide value to the reader, while being clean and unique. They should also have latent semantic indexing keywords, which are words similar to the topic of your page or your website. Those keywords relate to the context of the content around them. Proper grammar of your articles is a must. They should also be written in a way that makes them easy for the end user to read and understand them.


When talking about the articles on your website’s page, we have to mention the images. All of your images should be in a good place, they should have good quality and they should be optimized for your website. This is really important, because this gives you a better chance to rank higher on Google image search, which will eventually lead to more converted traffic to your website.

Meta Descriptions

In the past, meta descriptions were used as a very important SEO tool, and they really worked wonders. Nowadays, search engines have changed their algorithms, so meta descriptions aren’t as useful as they were before. But that’s no reason to forget them completely, they can be a powerful promotional tool. Make sure that you include a nice and correct descriptions, as they can impact your conversion rate.

Off-page analysis

Domain Strength

When all of the previous steps have been completed, it’s time to talk about the strength of your domain. Everything that we have done in the previous steps is performed so that your website would become better and be more visible to Google. The next big step in your website’s optimization is off-page analysis.

Ranking Factors

If we try to explain what off-page ranking factors are, they are basically the results of your hard work and dedication. They show each and every information about your website: how popular your website is, is your website trustworthy, are the people linking to your website and from which websites are they linking to it. This is a just a little preview of information that off-page analysis gives us.


The one of the important factors that you should take into account here is trust factor. What does trust factor mean, when it comes to your website’s SEO? It basically tells you how much is your website trusted by Google search engine. To put it simple, if you are staying away from all of the negative SEO practices (they are also known as black hat SEO), you will gain more trust on Google.

Google Updates

Being a trustworthy site is extremally important. Google is constantly updating and improving its search engine and algorithms to try and find which sites are trustworthy, so there isn’t much chance to try and manipulate the system. Being a trustworthy site isn’t only good for your website’s SEO, it all speaks a lot about you, as a business. If you manage to create a good overall reputation, that is a huge step forward to becoming one of the best business in your area of expertise.


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Logical Progression

The same logic can be applied when we talk about other big restaurants. If a restaurant is being involved in some sort of unlawful practices, like money laundering, it can lead to disastrous long-term consequences for their business. Not only that it’s illegal, if some restaurant is doing this and their customers start hearing about their actions, it would just drive them away.
The same logic can be applied when it comes to Google trust factor. You should do everything that you can to remain trustworthy on Google, and be sure to properly follow and abide Google’s webmasters guidelines.

Improving Rank

Improving your off-page ranking factors can also be done by making sure that your unique content is popular among other bloggers, and most importantly, your reader. When you have a good content, promotion is the next big thing that gives you good off-page rankings, cementing your website’s integrity on the world wide web.


You should always keep in mind that every article you make is intended for your potential customers. If you are doing a good job and following these guidelines, your website should see a steady, but constant, increase in traffic over time. You should start seeing more social mentions, more referrals to your website, smaller bounce rates by the visitors, and ultimately more customers.

In a certain way, off-page analysis shows us how your visitors react to your website.

Restaurant SEO : Learning Center

August 26, 2018
Local SEO for Restaurants

One of the most important things after starting your restaurant business, choosing the right theme and your niche, finding the perfect place and hiring people, is of course marketing. When you are looking to do SEO for your local restaurant website, you shouldn't use the usual SEO methods, you should use local SEO. We will […]

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August 25, 2018
20 Things to Consider Before Opening a Restaurant

Opening a restaurant can be a thrilling project if you’re interested in the world of gastronomy and hospitality, and a gateway to many other projects, however, there’s a high amount of restaurants that don’t make it through the year.

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August 20, 2018
Restaurant SEO: 8 Easy Steps!

We have covered many basic general search engine optimization techniques and for this article, we are going to switch it up and go into a topic with a little more niche into it- search engine optimization in the restaurant industry. It is an industry rather less talked about in the world of search engine optimization. […]

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What our
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  • It was such a pleasure to work with...

    It has been such a great experience working with Rank Today's Dental SEO team. We have more patients calling us for new appointments then I can see. Before we used to wait for calls and now the phone wont stop ringing. It took them 4-5 months but it has been worth it.
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  • Your goals are our goals

    Mirth and his team who handled our 3 listings and website have been fantastic. We rank on the first page for 17 of our target keywords and we couldn't be happier. They listen, have an action plan and get results.

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Our SEO Process

Over the years we have combined our experiance into a very simple yet detailed process to help bring you more patients. Here are the basics:

SEO Audit

The first and most important step is understanding where your stands currently in terms of structure, authority, backlinks, speed, on page SEO etc.

SEO Analysis

Using the Audit data we analyze the issues and the weak points of your business online. We look at traffic, usage, and customer behavior. 

Plan of Action

We then formulate a detailed action plan to help you reach your goals. We combine your expectations with our experience to cater steps to achieve your goals.


We take small but vital steps that give you measurable results in industry best times. We make sure that we are improving day in and day out.
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