Shopify SEO: 8 Tips to Take Your Sales to the Next Level

Dec, 18 | 30 min read
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Shopify is one of the fastest growing online selling platforms in the world. With thousands of users, it offers easy and efficient strategies for small online businesses to expand their horizons and reach new potential customers. Shopify lets the user open his online shop, and manage it through various Shopify SEO tools provided by the website.

Other than this, Shopify is extremely flexible and lenient in its terms of handling business. It lets the business showcase the best they’ve got, without having to worry about the administration. This is why it is such a widely used platform to start a small scale online store.

Today, Shopify is filled with online stores that are flourishing with amazing products and offering beneficial discounts to consumers. This makes new businesses fighting for attention and diverting traffic to themselves seem like an impossible task. Hence all you need is simple Shopify SEO tips to help your website rank higher in search engines to gets more attention.

Simple Shopify SEO Tips to Help Flourish Your Online Stores

1. Get Rid of Redundancy

The most common mistake most Shopify businesses make is promoting duplicate content. Your Shopify Stories is your unique place to showcase your products. Many online business owners use product descriptions to display their product or even link it to other external links.

This is a no-go for search engines. They need to make sure that their users are getting fresh, unique and valuable data through their searches. Duplicity will reduce the value of your website and it will fall down in the search, making it difficult to get noticed. So, make sure that you provide relevant and unique content to your customers. Fortunately, the Shopify SEO apps have a plagiarism checker to check the uniqueness of your content.

2. Do Not Miss Out On Meta Descriptions

The meta description is a small description that provides a brief of your content. The search engine uses meta to determine the relevancy of a website to search keywords, and if the website is the perfect match for the search. It is very important to create a small meta description that defines your product and shows why the customer needs it.

Since search engines give so much importance to the meta description, it is also a very efficient way to get noticed. Getting noticed is the first step in ranking higher on search engines and attracting more customers.

3. Be Innovative With Page Title

Your page title is a representation of your content. The more innovative and attractive it is, the higher the chances of getting traffic to your website. Setting up a creative title for your website can be hard work, as not everyone is able to think out of the box. But according to a Shopify SEO expert, a little research around the internet can help you determine the best title for your website.

Before you go on and set a new title for your homepage, keep these three things in mind.

  1. The title must be catchy and inviting.
  2. It should be creative, but not incomprehensible.
  3. It should be in relevance to your website.

4. Link Your Shopify Products

shopify seo tips link your products
Image Source: https://unsplash.com/photos/tCICLJ5ktBE

The motive behind an online business store is to spread your products to thousands (or millions) of customers. To be able to spread the word on a wider scale, you need to promote your products. Make sure that your products are linked to your homepage or the content of your website to get the word out.

Linking your products around the website will not only let you spread the word, but will also help you rank higher in a search engine. This is because, according to search engine algorithms, linking web pages gives the impression of relevant and accurate data. This means that the user is more likely to find the content on the website, ranking it higher on the page.

6. Take Control of the Technicalities

An online business is not only about listing products and waiting for customers to find your website. Regularly go through your website's insights. Check the analytics. What products are most liked and what are the products that are least liked?

This helps you get a better understanding of your website, and you can analyze the fallbacks. Several free online applications like Google Analytics can help you get the complete technical breakdown of your website. Understand what keywords are working best for you and try to integrate them more. Replace the keywords with the lowest results.

7. Do Not Hold Back on Quality Images

The more content you have on your website, the more likely it is to gain traffic. This is because search engines, especially Google, have the algorithm to provide the most accurate and detailed data to the user. Using relevant and sourced images with accurate tags, gives the search engine an impression of good content.

If you want to go the extra mile, upload videos of product reviews or how to use the product. This will give your potential customers a little more insight into the product, and hence they are more likely to buy it.

8. Get Reviews

Reviews play a very integral part in the success of your online business. They are proof of the quality and accuracy of your product. Most online buyers tend to go through the Internet to read and see product reviews to get a better idea. It helps them decide whether the product is for them or if they should have something else.

To get reviews on your Shopify website, all you have to do is install a review app through the number of free Shopify SEO apps available online. So make good use of them and improve your website, so it is more SEO friendly.

Follow these Shopify SEO tips now!

Shopify offers a great platform for new small-scale businesses, help expand their customer base and take steps into the world of the online market. It is an easy, efficient and highly reliable source to handle your business. Take the additional advantages offered by it and develop the best business website.

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