If you are familiar with search engine optimization, you have probably heard of what a search engine is. However, chances are, you are using SEO to further your business or your organization.
It is very important to know how search engines work in order to use it to manipulate them to your advantage. Search engines can be a very important source of information, income, as well as readership if you use them correctly.
Hence, in this article I will attempt to give you a short breakdown of how search engines work and the crucial knowledge you need to know in order to maneuver through what seems like an endless world of queries.
By Google’s definition of what a search engine is, it refers to “a program that searches for and identifies items in a database that corresponds to keywords or characters specified by the user, used especially for finding particular sites on the World Wide Web”
And that’s where we begin.
I have obtained that information through Google. Everyone knows what Google is, the company behind the world’s most prolific search engine.
It is by default, the standard in which we phrase all of search engine optimization’s most influential marketing techniques by. Google’s algorithms are the algorithms that we strive to hit when making our web-pages more ‘search index’ friendly, and et cetera.
However, that is not the only search engine that one can use SEO in. Here are a list of the world’s most popular search engines:
As you can see, this list expands to more than ‘Google’. In particular, each website may represent a certain demographic/industry that you would also want to branch out your search engine optimization techniques to, in order to garner more hits.
As mentioned before, a search engine works by using automated tools such as web crawlers. These crawlers then examine web pages , page by page.
These pages are then copied in which the copies are sent to the search engine which builds upon an index of the words on each page. This is where the keywords in SEO techniques are then indexed, based on rank and familiarity.
However, any website could utilize a certain keyword that lacks context. For example, if your keyword is ‘book’ and you intend to market a book business website, the word ‘book’ under a naked web crawler index could direct you to other websites mentioning the word ‘book’.
This is where the algorithms come in, using patterns to detect business related queries to the keyword to add context to it. Then, the results are ranked according to the algorithms’ correlation to the indexes.
So… in the world of search engine optimization, which search engine is the most SEO-friendly?
There is a reason why Google is mentioned earlier on. It is by far, the most search engine optimization friendly.
First of all, Google has a starter guide for search engine optimization. Its algorithms are specifically formulated so that the best website of each industry gets ranked fairly.
It is in fact, ironically, a great model for websites to market their optimization techniques on.
By default, Google’s core principles align with basic search engine optimization strategies. It also has the largest general database that does not nitpick indexing from specific search queries, leading to larger readership.
All of these are cited from Google’s search engine optimization guide. These are straightforward strategies that can make use of the way that Google’s algorithms are set up for search engine optimization marketing.
However, Google search engine optimization is not the end of the world. There are many other optimization methods that Bing, Yahoo the search engines above utilize. I would advise that you branch into such SEO marketing methods after you have mastered Google SEO.
This will ensure that your web page will be brimming with readership and consistent page views before branching out into other forms of search engine optimization, which we will elaborate on in a following article.
Grace Sarkunan is an aspiring physicist. She has had several accolades in writing, such as a distinction in the New South Wales ICAS Writing competition. Having attended several conferences at the Institute of Advanced Studies in Singapore, she enjoys branching out to different technical fields- search engine optimization being one of them,
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