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YouTube Advertising Cost – All You Need to Know

There is no doubt that advertising across multiple platforms is an integral part of any marketing campaign. In the digital era, most marketing is done online. You can use Google Ads, Facebook’s Advertising Platform and a whole host of other available services. One of the best contenders for the top spot in the digital marketing arena, however, is YouTube. We will go over Youtube Advertising Cost and everything you need to know.

With thousands and thousands of people using YouTube every day, you can easily reach your target audience. YouTube marketing is extremely effective, and as an added plus, it is also extremely affordable – to the extent that typically, you can expect to pay less than one dollar per view.

In this article, we will look at YouTube advertising costs in more detail so that you can make an informed choice.

Before YouTube Advertising Costs… Why Advertise on YouTube at all?

Here are the facts. Cold and hard. Within the time it is taking for you to read this sentence, approximately 5 hours’ worth of videos will have been uploaded to YouTube. 5 hours’ worth, yes. Every given minute, 400 hours of video is uploaded. That’s about 25 hours of video for every 5 seconds.

The user base isn’t small either, obviously. It is 1.9 billion and growing. That’s almost one-third of the entire internet. And combined, those 1.9 billion users are watching over a billion hours of video every single day.

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Do we even have to explain the logic to you? Go where your customers are, and as the statistics are showing, your customers are very likely on YouTube. With hundreds and thousands of people flocking to YouTube to while away their hours, you are likely to get a good portion of your target audience seeing the ads you want them to see.

How YouTube Advertising Costs Work

If you’re advertising on YouTube, you will be paying per video view. So, what does that mean for the overall YouTube advertising costs? A standard video ad will cost you around 10 to 30 cents per view. Factors like the video quality, your target audience and your overall goal affecting the exact cost.

To simplify the math, it works out so that if your ad campaign’s vid is worth .10 cents a view, you will be paying $1,000 for every 10,000 people who watch your video ad. Not too bad, right?

Like we said earlier, there are several factors that will have an effect on the exact costs. However, there are three important ones:

  1. Video Quality
  2. Target Audience
  3. Ad Format

While we don’t have the exact numbers to illustrate how much of an effect these different factors have on the final cost, we can still look at how they affect the final cost. So, let’s break it down.

How Video Quality Affects YouTube Advertising Costs

Here’s the thing. Your YouTube video ad will not have any real positive effect if it looks like it’s been shot with a handheld camcorder from 2007 in your basement. On the flipside, you can have a massive budget, an IMAX camera and Steven Spielberg directing your ad and you can still fail if there is no substantive content and creativity.

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A bad video will certainly make people stay and watch, much like the trainwreck that nobody is able to take their eyes off of. But it will drive up your costs for no reason. A well-made video, however, will make people interested in the product or service stay and watch and maybe even become a paying customer.

If you need to, look into hiring a professional and you will see that it pays off in the end.

How Target Audience Affects YouTube Advertising Costs

You will need to choose your target audience so that your YouTube ad is shown to the people for whom it is most relevant. In YouTube, there are several factors you can use to select and narrow your target audience down:

  • Demographic groups – Age, gender, income, parental status, etc
  • Interests – Based on people’s specific interests
  • Video remarketing – People who’ve seen and interacted with your ads before
  • Placements – Choose which channels or videos your video ad will be shown in
  • Topics – Play your ads on certain topics
  • Keywords – Show your ads based on certain phrases or keywords of YouTube videos

You can use any one of these methods, of course, or you can mix and match them. The more methods you choose, the more narrow and specific your audience will be. Which… can be both very good or very bad for your campaign, depending on the exact factors you’ve picked.

A poorly targeted audience will drive up your costs and without any positive return at all, so it is vital that you pick correctly so that you can get the exact results you want.

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How Ad Format Affects YouTube Advertising Costs

Then, of course, there is the ad format. YouTube has a number of different ad formats that you can use.

youtube advertising costs ad formats

Each of these different formats will cost you different amounts, and what format you need will depend entirely on the goals of your marketing campaign. However, in-display ads generally tend to cost more than in-search ads, do.

Getting the best out of YouTube Advertising

YouTube allows you a wide variety of options when it comes to displaying your ads on their website. While the general costs are low, it doesn’t necessarily mean that you will not incur a large fee and without any positive impact on your campaign if you don’t utilize the YouTube advertising platform properly.

While you can do it all yourself, sometimes the best option for you is to contact professionals who will be able to get you the best return on your investment. If you need an expert’s touch with your digital marketing campaign – YouTube advertising or otherwise – don’t hesitate to contact RankToday now.

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