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E-commerce & Shopify SEO Expert at RankToday

Increase Your Online or Shopify Store's Sales

As an E-commerce or Shopify store owner, you may be relying on paid ads to drive traffic and sales. While paid ads can be effective, they're unreliable and reduce your profit margins. Let the Shopify SEO experts at Ranktoday help you create an organic growth strategy that brings in sales forever.

RankToday | Speltham | Shopify SEO Case Study

How RankToday Transformed Speltham’s Online Presence

Our Proven Process

We drove 70% growth for Speltham in the first few weeks.

Your potential customers are searching—let’s make sure they find your store. With our experts at RankToday, you gain:

Step 1.

Conducted a Shopify SEO Audit to understand Speltham's overall online exposure across organic, paid and social.

Step 2.

Researched and analysed Speltham's products and offerings to find niches of high volume low keyword difficulty keywords and content we could go after right away.

Step 3.

Set guardrails with their team and Implemented changes across Speltham's website backend, changing urls, tags, descriptions and more.

Step 4.

Submitted their sitemap to google and saw instant results with so much more growth on the pipeline!

Realtime screenshots

70%

increase organic traffic and growth by over 80%

Unlock Your Store’s Full Potential
Get a Free Shopify or ecommerce Audit!

Want to see where your Shopify or ecommerce store stands and how you can drive more traffic and sales? Our in-depth audit uncovers hidden opportunities and quick wins to boost your online growth. Contact us today—it's free!
Test Your Store Results

Feature Comparison

WhyRankTodayOutperforms Traditional Shopify SEO Agency

Feature

Traditional Shopify SEO Agency

Organic Growth Strategy
Expert-led, AI-enhanced, and eCommerce-focused, Shopify SEO Experts.
Generic, broad Search Engine Optimization
Keyword Research
Our team uncovers high-impact opportunities with AI-powered deep dives
Basic, volume-focused
Site Optimization
Hands-on improvements in speed, UX, mobile-first and technical enhancements
Limited technical improvements
Content Strategy
Crafted by social and seo specialists with AI-driven insights for high-converting content
Blog-heavy, lacks conversion focus
Conversion Optimization
A/B testing, heatmaps, and expert CRO tactics backed by data analysis
Traffic-focused, no CRO strategy
Customization
Tailored strategies designed by our experts, with precision execution
One-size-fits-all approach
Support
Dedicated SEO specialists providing real-time insights and support 7 days a week.
Slow response, monthly reports
Read Our Shopify SEO Expert Blog

Common Shopify SEO Issues Faced By Shopify Store Owners

Here are some of the common shopify seo issues faced by shopify store owners
  • 1. Restricted URL Structure: Shopify forces a rigid URL format (/collections/ and /products/) which prevents creating clean, hierarchical URLs for categories and products — impacting SEO flexibility.
  • 2. Breadcrumb URLs Issues: Shopify sometimes misrepresents breadcrumb hierarchies, confusing both users and search engines.
  • 3. Redirect Product Pages: When products go out of stock or URLs change, failing to set redirects can lead to 404 errors — bad for both SEO and user experience.
  • 4. Sitemap Problems: Shopify auto-generated sitemaps but store owners often forget to submit them to Google, and outdated sitemaps or errors can prevent proper indexing.
  • 5. Duplicated Content: Shopify creates multiple URLs for the same product (product page and collection paths), which can confuse Google.
  • 6. Image Optimization Issues: Large image file sizes, poor naming conventions, and missing alt text can slow down your site and weaken image SEO.
  • 7. Image Alt Text and Embedded Image Limitations: Some images are hard-coded in themes or sliders, making alt text harder to apply — limiting accessibility and SEO potential.
  • 8. Image Naming Conventions: By default, uploaded images often have random filenames which aren’t SEO-friendly.

How Rank Today Can Help Solve Your Shopify SEO Issues

At Rank Today, we specialize in fixing common Shopify SEO issues to improve visibility and drive more traffic to your store. Here’s how we can help:
  • URL Structure Fixes: We streamline your URL structure to make it SEO-friendly and improve page hierarchy for better indexing.
  • Breadcrumb URL Optimization : We fix breadcrumb structure issues and optimize breadcrumb schema for clearer search engine understanding.
  • Proper Redirects: We implement 301 redirects for discontinued or moved products to maintain SEO health and prevent 404 errors.
  • Sitemap Management: We ensure your sitemap is up-to-date and submitted to Google Search Console for better crawling and indexing.
  • Duplicate Content Solutions: We handle canonical tags and ensure proper handling of Shopify’s duplicate pages to avoid SEO penalties.
  • Image Optimization: We optimize image sizes, alt texts, and file names to improve page speed and visibility in search results.

FAQs

Yes, Shopify is good for SEO with features like customizable meta tags, fast-loading pages, and apps to improve rankings. However, it requires optimization to achieve the best results.

WordPress offers more customization with SEO plugins, ideal for content-heavy sites. Shopify is tailored for e-commerce with built-in SEO features but less flexibility compared to WordPress.

Yes, product tags help organize your store and improve search engine understanding. Use them strategically to enhance internal linking and avoid keyword stuffing.

Recent work

Upgrade to the RankToday experience

We drive results at Ranktoday by delivering data-driven SEO strategies, innovative digital marketing campaigns, and measurable growth tailored to your business goals. Here are some examples across industries.

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Shiney Wellness is a global leader in regenerative healthcare, specializing in advanced stem cell and immunotherapy treatments. With a patient-first approach, Shiney Wellness provides cutting-edge solutions for chronic…

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Freddy and Son is a Roofing, Siding and Solar company which services Virginia, Maryland and D.C.

IUPUI

Give to Women and Girls Day is an initiative that the Women’s Philanthropy Institute (WPI) at Indiana University – Purdue University Indianapolis (IUPUI) to promote philanthropy for female causes.

Moving Forward

Moving Forward is a moving and Logistics company in Charlottesville virginia Serving the entire east coast

Speltham

London-based fashion brand , Speltham known for its casual, timeless and playful brand.

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Speltham

Our Role: Collaborated with Speltham to refine their organic strategy, optimize their Shopify store, and implement data-backed changes that improved search rankings and user experience.
Our Role: Collaborated with Speltham to refine their organic strategy, optimize their Shopify store, and implement data-backed changes that improved search rankings and user experience.
Results
Enhanced search visibility, drove organic traffic, and increased conversions.
70% growth in organic traffic within the first 30 days
70% growth in organic traffic within the first 30 days
70% growth in organic traffic within the first 30 days
Expertise:
Shopify SEO Optimization
Shopify SEO Optimization
Shopify SEO
Shopify SEO Optimization