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Increase Your Impact with RankToday's SEO for Nonprofits

Empower your mission with Rank Today’s seo strategies for non-profit organization. We help you reach donors, volunteers, and supporters faster—so your cause can truly shine online.

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RankToday | IUPUI | SEO Case Study

How RankTodayTransformed IUPUI’s Philanthropy Campaign

Our Proven Process

We Drove Massive Growth for IUPUI’s Give to Women and Girls Day

With our expert SEO strategies, we helped the Lilly Family School of Philanthropy at IUPUI expand its online reach and impact.

Step 1.

Conducted an in-depth SEO audit to analyze search trends, optimize keywords, and enhance IUPUI’s online presence.

Step 2.

Developed a content strategy focused on relevant search queries, ensuring donors and supporters could easily find Give to Women and Girls Day.

Step 3.

Implemented on-page SEO tactics, including optimized metadata, internal linking, and structured content to improve rankings and engagement.

Step 4.

Strengthened local and national visibility, leveraging Google Business Profile and backlink strategies to increase credibility and reach.

Results

Proven Results, Real Growth

See how our expert team and AI-powered strategies drive measurable success—boosting rankings, traffic, and conversions for businesses like yours.
Thousands raised through IUPUI
$10+ billion in donations raised
Top-ranking knowledge source on Google
Expanded digital footprint for long-term impact

SEO Package

Why SEO Matters for Non-Profit Organizations?

See how our expert team and AI-powered strategies drive measurable success—boosting rankings, traffic, and conversions for businesses like yours.

Attracts organic traffic

Cost-effective, sustainable growth without relying solely on ads.

Builds trust and authority

High-quality content and expert strategies that resonate with supporters.

Drives conversions

Turn visitors into donors, volunteers, and advocates for your cause.

Feature Comparison

WhyRankTodayOutperforms Traditional Non-Profit SEO

Feature

Traditional SEO Agency

Tailored Approach
Custom strategies designed specifically for NGOs to reach the right audience.
Generic, one-size-fits-all tactics.
Keyword Research
In-depth, AI-powered research targeting low-competition, high-impact, long-tail keywords (e.g., “local charities”).
Basic keyword analysis with limited targeting.
On-Page Optimization
Natural keyword placement in titles, headers, and content; optimized meta descriptions, clean URLs, and robust internal linking.
Standard optimizations without tailored content structure.
Off-Page & Link Building
Strategic outreach for high-authority links, fixing broken links, and converting unlinked mentions into valuable backlinks.
Basic link-building with less focus on quality or strategy.
Technical SEO
Fast, mobile-friendly sites with well-structured content for superior indexing and user experience.
Often overlooks site speed, mobile responsiveness, and structure.
Local SEO
Optimizes Google Business Profile, maintains NAP consistency, and leverages local directories to boost community presence.
Minimal local focus or inconsistent local listings.
Online Reviews
Actively encourages and responds to reviews, showcasing success stories to build credibility.
Limited strategies for managing or leveraging reviews.
Multilingual SEO
Translates and optimizes content for multiple languages using hreflang tags for global reach.
Generally focused on a single language.
E-E-A-T Strategy
Builds trust with research-backed content, expert opinions, detailed author bios, and case studies.
Less emphasis on demonstrating authority and expertise.
Social Media Integration
Amplifies SEO efforts by integrating social media to drive engagement and sharing.
Social media typically managed separately from SEO.
Content Clusters
Develops structured pillar pages and topic clusters to establish authority and improve rankings.
Sporadic content without a cohesive clustering strategy.
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Measurable Success with Transparent Reporting

With our expert SEO strategies, we helped the Lilly Family School of Philanthropy at IUPUI expand its online reach and impact.
  • Organic Traffic Growth: Watch your website’s reach expand with every optimized page.
  • Keyword Rankings: Track how your target keywords climb the SERPs.
  • Backlink Profile: Monitor quality backlinks that build your online authority.
  • Conversion Rates: See tangible results as visitors transform into donors and volunteers.

Why Rank Today Is Your Perfect Non-Profit SEO Partner

Choosing the right partner for your website growth is critical. Here’s why Rank Today stands out:
  • Specialized Expertise: We understand the unique challenges and opportunities of non-profit organizations.
  • Customized Strategies: Our SEO solutions are tailored to your mission, ensuring every tactic drives meaningful results.
  • Transparent Communication: Regular reporting and clear metrics mean you’re never in the dark.
  • Sustainable Growth: We build strategies that create lasting impact—helping your organization thrive online now and in the future.
Non-profit SEO

Practical Tips for Nonprofit SEO to Rank Higher

Boosting your nonprofit’s visibility online doesn’t require deep pockets — just smart strategies. Here are practical SEO tips from Rank Today to help your nonprofit website rank higher and reach more people who care about your cause.
  • Satisfy Search Intent: Focus on answering your audience’s questions clearly and completely. Write content that directly matches what users are searching for — this builds trust and helps you rank higher.
  • Improve Page Speed: A fast-loading website boosts user experience and search rankings. Use tools like Google PageSpeed Insights, compress images, and consider a CDN like Cloudflare.
  • Optimize Page Experience: Ensure your site is mobile-friendly, loads quickly, and offers smooth navigation. Check Core Web Vitals in Google Search Console to track and improve user experience.
  • Smart Keyword Usage: Research the terms your audience uses and naturally include them in titles, headings, meta descriptions, alt text, and throughout your content — avoid keyword stuffing.
  • Create Quality Content: Consistently publish helpful, relevant, and original content. Share stories, case studies, and useful guides to attract visitors and encourage backlinks.
  • Build Strong Backlinks: Get high-authority websites to link to your content by producing share-worthy articles, collaborating with partners, and guest posting on relevant platforms.
  • Mobile Optimization: With most searches happening on mobile, ensure your website is responsive, loads fast, and offers a seamless experience on all devices.
  • Mind the Small Details: Secure your website with HTTPS, create clear URLs, upload a sitemap, avoid duplicate content, and keep your site updated — small efforts that make a big SEO difference.

Ready to Amplify Your Impact

Amplify your ngo’s impact with Rank Today’s SEO strategies. Reach more donors, engage volunteers, and drive your mission forward.
Get Started Today

Recent work

Upgrade to the RankToday experience

We drive results at Ranktoday by delivering data-driven SEO strategies, innovative digital marketing campaigns, and measurable growth tailored to your business goals. Here are some examples across industries.

ShineyWellness

Shiney Wellness is a global leader in regenerative healthcare, specializing in advanced stem cell and immunotherapy treatments. With a patient-first approach, Shiney Wellness provides cutting-edge solutions for chronic…

Freddy and Son

Freddy and Son is a Roofing, Siding and Solar company which services Virginia, Maryland and D.C.

IUPUI

Give to Women and Girls Day is an initiative that the Women’s Philanthropy Institute (WPI) at Indiana University – Purdue University Indianapolis (IUPUI) to promote philanthropy for female causes.

Moving Forward

Moving Forward is a moving and Logistics company in Charlottesville virginia Serving the entire east coast

Speltham

London-based fashion brand , Speltham known for its casual, timeless and playful brand.

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Speltham

Our Role: Collaborated with Speltham to refine their organic strategy, optimize their Shopify store, and implement data-backed changes that improved search rankings and user experience.
Our Role: Collaborated with Speltham to refine their organic strategy, optimize their Shopify store, and implement data-backed changes that improved search rankings and user experience.
Results
Enhanced search visibility, drove organic traffic, and increased conversions.
70% growth in organic traffic within the first 30 days
70% growth in organic traffic within the first 30 days
70% growth in organic traffic within the first 30 days
Expertise:
Shopify SEO Optimization
Shopify SEO Optimization
Shopify SEO
Shopify SEO Optimization