Breadcrumbs are fairly popular and recognizable in the SEO world. But are breadcrumbs good for SEO? If you want to find out more about breadcrumbs, how to use them and what is their impact on your SEO rankings, you should definitely read this detailed article about them.
In order to answer the question are breadcrumbs good for SEO, we need to give you more information about breadcrumbs. We are certain that you have already heard the story of Hansel and Gretel and how they used breadcrumbs to retrace their steps and get back home. Well, breadcrumbs in the SEO world are somewhat similar to that. That's where their name comes from.
Breadcrumbs allow any user that is visiting your website to retrace the steps he made in order to get back to the homepage. You can think of breadcrumbs as a reflection of your website's structure. They can help in forming logical connections between the pages on your website.
There are many types of breadcrumbs and there are many ways that you can use breadcrumbs in order to fully optimize your websites. So, what different types of breadcrumbs are there?
As we have mentioned before, there are many breadcrumbs variations, but most of them fall into one of these three categories:
There is a small disadvantage when you use the last type of breadcrumbs. It might happen that duplicate breadcrumbs start occurring on your website. This can have a negative effect on your SEO scores and rankings. If you are worried this might happen to you, be sure to use the first two types of breadcrumbs.
Now that we have a better insight into what breadcrumbs are and their types, we can talk about how they affect your users. They are an essential factor when it comes to helping your potential customers use your website. This will help them navigate your website easier and even help them understand how the website works.
Breadcrumbs encourage your users to explore your website deeper and discover new pages and functionalities. They make sure your users can easily return to the previous page if they don't find what they were looking for. Presenting your potential customers with the ability to easily go through any web page on your website is a massive advantage.
When users make positive actions on your website your SEO score are affected. If you have fully optimized your website so your users can easily navigate through it, this will lower the factors that influence your SEO scores. This results in reduced bounce rates of your users and longer average session duration.
In order to help you understand how breadcrumbs benefit the users of your website, we have made a brief list that will give you more information.
Now that it's clear how breadcrumbs contribute to your user's enjoyment on your website, it's time to see how they affect your SEO scores.
While it is pretty obvious that breadcrumbs have many benefits for your potential customers, these aren't all of the benefits they offer. When it comes to SEO scores of your website, breadcrumbs can have a major impact on them. They pass the information and context between web pages on your website. It's usually done between inner and outer pages. The amazing thing is that breadcrumbs do this in a way that is logical and natural - the search engines highly value this way of processing information.
How do breadcrumbs do that exactly? We have made a simple list that will give you more information on how breadcrumbs can be used to improve your SEO scores.
Optimizing the breadcrumbs on your website can be a really demanding and balancing process. You need to be careful to optimize them the right amount. If you optimize your breadcrumbs too much, it can result in your receiving optimization penalties from Google. The good thing is that there are no penalties if you don't optimize your breadcrumbs enough. This is a valuable information for you since you can monitor the amount of optimization that you are implementing for your breadcrumbs.
If you are trying to optimize your breadcrumbs for keywords, you should try to do it by following this structure: Link to the home page of your website, using the main keyword of your website > The specific keyword you have chosen followed by the category keyword that you have chosen > This same keyword plus the keyword that best describes the page your user is currently on.
As we have said before, it might be a good approach not to fully optimize your breadcrumbs in order to avoid Google penalties. This can be done in many ways, so try to use your imagination. You can use only one keyword, instead of a keyword plus the page keyword that your user is currently on. Try to mix things up as much as you can.
It's clear that not all of the breadcrumbs are created equally. Some of them will have a major effect on your SEO rankings and some of them you won't even notice. How can you be sure that you are using the correct breadcrumbs that can optimize your business? Here is a simple list of things that you should pay attention to.
These are just some of the tips on improving your website that you can implement today. To give you the final answer to this questions - Yes, breadcrumbs can be a valuable asset to your business if you use them properly. You should definitely learn more about them and try to implement them on your website.
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