If your business or website doesn't have a Google+ account yet, you'd better get on it ASAP. Google recently announced a tweak to Search that will bring up results based on your search query as usual, but will also offer results based on your Google+ relationships and social shares. Called Search Plus Your World, searching on Google will now bring up:
What does this mean for your biz? Let's say you're a consumer tech website, and you have a Google+ page that has been circled by thousands of readers. Let's say then, that those readers are searching for the best iPhone case. Google will recognize that they have the tech website in a Google+ circle and determine that results from it will be more relevant, and bring those up first. You'll see that while the website may not rank on page one for iPhone Cases, because I have liked a post from the site or in my Google+ circles, I'll get those results up top.
You can turn off the feature (by toggling back and forth between Search Plus Your World and just Search results), but for those who have the feature activated, results from trusted sources, friends, and circles will take priority.
Grace Sarkunan is an aspiring physicist. She has had several accolades in writing, such as a distinction in the New South Wales ICAS Writing competition. Having attended several conferences at the Institute of Advanced Studies in Singapore, she enjoys branching out to different technical fields- search engine optimization being one of them,
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