RankToday blog
What we learned running search, ads and websites for movers, dentists, roofers, nonprofits, Shopify brands and more, with the numbers and the mistakes.
AI Search
We compared the Google Maps top 5 for 60 local searches in DC and Northern Virginia with what ChatGPT, Perplexity, Gemini, Claude and Grok recommend. 39% of Maps leaders were named by no AI…
8 min read
Case study
How rebuilt Meta ads brought a baseball and softball training company 42 leads in 15 days and about $29,000 in…
2 min read
Case study
How RankToday helped Score Smart, an SAT and ACT prep company, earn $19,070 in two months from a new funnel,…
1 min read
Case study
How RankToday helped Freddy and Son, a roofing company in Virginia, Maryland and DC, grow from 7 to 12 roofs…
2 min read
Case study
How RankToday helped Moving Forward, a Virginia mover, get 6,000+ customer inquiries at $8.89 each and about $70K in booked…
2 min read
Case study
How RankToday helped Speltham, a London fashion brand on Shopify, grow organic traffic 70% within the first 30 days.
1 min read
edtech marketing
How AI is changing higher education in teaching, student support, grading and admissions, with real campus examples and current survey…
7 min read
Non-profit marketing
What fundraising automation is, and 10 tools compared on what they automate and what they cost, using prices from each…
11 min read
healthcare marketing
Nine patient retention strategies for dental practices and med spas, from booking the next visit at checkout to text reminders…
8 min read
edtech marketing
The real pros and cons of AI in education, from AI tutoring and teacher time savings to cheating, unreliable detectors…
8 min read
healthcare marketing
Where a small healthcare marketing budget goes furthest: free foundations first, focused Google search ads, HIPAA-safe tracking and a simple…
7 min read
healthcare marketing
Trust in the US medical system fell to 28% in 2026 while most people still trust their own doctor. Here…
7 min read
healthcare marketing
What HIPAA allows in healthcare marketing, when you need patient authorization, how tracking pixels are treated after the 2024 ruling,…
9 min read
Charity Marketing
How NGOs promote their work and community development, with 12 methods from impact stories and Google Ad Grants to local…
9 min read
Charity Marketing
Charity advertising is a charity paying for or being given ad space to promote its cause. See the types, channel…
7 min read
Charity Marketing
How to promote a charity event: build one event page, then reach supporters, the community, press and search in waves,…
8 min read
Search Engine Marketing
The 4Ps of healthcare marketing are product, price, place and promotion. Here is what each means for a clinic, with…
7 min read
Charity Marketing
A charity's marketing department builds awareness, brings in supporters and runs campaigns with fundraising. Here are its jobs, roles, rules…
6 min read
Marketing
What organic marketing is, how it compares with paid ads, and the six steps we use to build an organic…
8 min read
Non-profit marketing
The three pillars of nonprofit marketing are attracting, engaging and retaining supporters. Here is what each involves and how to…
7 min read
Marketing
22 e-commerce growth hacking strategies grouped by goal: getting found, converting visitors, raising order value and bringing customers back, with…
8 min read
Marketing
Which platforms patients use, what a practice should post, the HIPAA rules from HHS for posts, reviews and pixels, and…
7 min read
Marketing
Twelve real healthcare marketing campaigns, from the CDC's Tips From Former Smokers to the Ice Bucket Challenge, with who ran…
9 min read
Marketing
What healthcare content marketing includes, how Google judges health pages, and the rules for medical claims, reviews and tracking that…
7 min read
SEO
A step-by-step Shopify SEO audit checklist, what Shopify already handles for you, and the most common Shopify SEO problems with…
9 min read
Charity Marketing
How to choose a fundraiser, promote it through email, social, texts, ads, media and partners, and turn each gift into…
8 min read
Non-profit marketing
How nonprofits use marketing to raise money, recruit volunteers, win support and reach the people they serve, with 2026 benchmark…
8 min read
Non-profit marketing
A practical nonprofit marketing guide: what NPO marketing means, which channels work, a six-step marketing plan with a template, and…
7 min read
SEO
Shopify tags do not help SEO directly, but they can power collections and filters that do. Here is how tag…
7 min read
SEO
Shopify handles sitemaps, canonical tags, robots.txt, SSL and product schema for you. Here is what you control, where its SEO…
7 min read
SEO
An 11-step Shopify SEO migration checklist: baseline, URL list, one-to-one redirect map, importing redirects into Shopify, its redirect rules, launch…
8 min read
Uncategorized
Nine Shopify Theme Store themes compared for SEO, from free Horizon and Dawn to Impulse, Broadcast and Symmetry, with prices…
8 min read
SEO
Practical SEO for NGOs: the searches supporters make, the pages to build, how to turn search visits into donations, local…
8 min read
Marketing
Advertising pays for attention and stops when the budget does, content marketing earns attention and keeps working. How they differ,…
8 min read
Uncategorized
How content marketing helps a business: search traffic, AI answer citations, trust before the first call, shorter sales cycles, lower…
8 min read
Marketing
Ten real social media campaigns, from Spotify Wrapped to the Ice Bucket Challenge, with the results their brands reported and…
8 min read
Uncategorized
How manufacturers can run PPC that brings quote requests: specific keywords, Google, Microsoft and LinkedIn targeting, RFQ landing pages and…
7 min read
Marketing
How entrepreneurs build a personal brand and a business brand that work together, in seven steps, with founder examples, trademark…
8 min read
Marketing
A beginner's Amazon PPC strategy from Amazon Ads' own guides: ad types, automatic vs manual targeting, bidding, ACOS and a…
8 min read
Marketing
How YouTube ranks videos, when to use Shorts or long videos, how to set up titles, thumbnails and chapters, and…
8 min read
Marketing
The main types of branding, from corporate and product to personal and co-branding, plus branding strategies, core concepts and how…
8 min read
Marketing
Branding is how people remember you, marketing is how you reach and win customers, and advertising is the paid part…
7 min read
Marketing
A six-step social media growth strategy: one business goal, the right platforms, shareable content, a schedule you can keep, paid…
7 min read
Marketing
A step-by-step PPC competitor analysis using Auction Insights, the Ads Transparency Center, Meta Ad Library, SpyFu and Semrush, and how…
8 min read
Marketing
Where AI fits in marketing, sourced examples from Netflix, Amazon, Spotify, Coca-Cola, Klarna, Cadbury, Heinz and Sephora, and how a…
8 min read
Marketing
Growth marketing treats marketing as measured tests across the whole customer journey. Where it came from, how it differs from…
7 min read
Search Engine Marketing
Honeypots, Turnstile, reCAPTCHA, Akismet and rate limiting compared, how to set them up in Contact Form 7 and WPForms, and…
7 min read
Search Engine Marketing
The real reasons a business is missing from Google Maps or Search, from verification and suspensions to indexing problems, with…
8 min read
Search Engine Marketing
The 12 growth hacking tools we would use for analytics, search, heatmaps, CRM, email, automation and content research, with free…
7 min read
Search Engine Marketing
The Instagram growth techniques that still work, based on what Instagram says about ranking, trial reels, search, hashtags and collabs,…
8 min read
Search Engine Marketing
Step-by-step instructions to edit your Google Business Profile on a computer or in Google Maps, the rules for each field…
8 min read
Marketing
What a PPC landing page needs to convert, how it affects what you pay per click, speed targets, page types…
8 min read
Marketing
An SEO landing page is built to rank for one search and turn that visitor into a lead. Here is…
8 min read
Marketing
Ten marketing ideas for movers that build trust and bring in quote requests, from USDOT trust pages and honest reviews…
9 min read
Search Engine Marketing
SEO audits range from free to five figures. Here are real price ranges by who does the work, why published…
7 min read
Search Engine Marketing
We compared WP Engine, Kinsta, SiteGround, Hostinger, Bluehost, DreamHost and GoDaddy on starting price, renewal price and features, checked on…
7 min read
Search Engine Marketing
Seven real guerrilla marketing examples, from Volkswagen's piano stairs to Burger King's Whopper Detour, plus ideas a small business can…
9 min read
Marketing
Ten creative marketing campaigns with verified facts and results, from Old Spice and Dove to the Whopper Detour and the…
9 min read
Web Design
Yes, for almost any business that wants new customers. Here is when you can wait, what a site does that…
7 min read
Marketing
A fair look at Scorpion from a competing agency: who it serves, what it offers, its contract and website terms,…
8 min read
Search Engine Marketing
The visual design elements that help an online store sell, from product photos and contrast to menus, speed and checkout,…
8 min read
Search Engine Marketing
An SEO score is a tool's 0 to 100 summary of how well a site follows search best practices. Here…
8 min read
SEO
40 free modern fonts we checked for commercial use: sans-serifs for websites, display faces for headlines and logos, modern serifs,…
9 min read
Marketing
60 construction company name ideas grouped by style, plus how to check a name in your state registry, the USPTO…
7 min read
Marketing
20 dental Facebook post ideas, from team spotlights and patient education to community events, plus the HIPAA, ADA, FTC and…
9 min read
SEO City
How local search works across LA County's 88 cities, setting up storefront and service-area profiles, multilingual sites, costs and choosing…
8 min read
SEO City
How local search works in Manhattan, the Google Business Profile rules that trip businesses up, what SEO costs, and how…
8 min read
Restaurant SEO
How restaurants get found on Google Maps and Search: a complete Business Profile, menus and photos, honest reviews, a readable…
8 min read
Marketing
SEO stands for search engine optimization. Here is what it means for a business, how it compares with SEM, PPC,…
7 min read
Marketing
Eight healthcare SEO tips for medical and dental practices, from Google Business Profiles and service pages to reviews and privacy-safe…
8 min read
SEO
Where Weebly's SEO settings live, what to write in them, how to connect Search Console and what Weebly's 2026 changes…
8 min read
Marketing
Changing a page title can raise or lower rankings and clicks. Here is what happens after you change one, when…
8 min read
SEO
Link exchange means two sites agreeing to link to each other. Here is what Google's spam policies say about it,…
8 min read
SEO
An RSS feed gives no direct ranking boost, but it helps Google find new and updated pages faster. Here is…
7 min read
SEO
An SEO slug is the readable end of a URL. Here is how to write a good one, what Google…
8 min read
SEO
Long-tail keywords are specific, low-volume searches that make up most of Google. Here is how to find them for free…
8 min read
SEO
Yoast SEO and Rank Math are the best SEO plugins for most WordPress sites. We compare them with AIOSEO, SEOPress…
8 min read
SEO
The 13 SEO tools we would give a beginner, from Google Search Console to Screaming Frog, with each free tier…
9 min read
