Helping Nonprofits Grow Through SEO, Fundraising Strategies, and AI Automation. 

After years in tech, building products and growth systems, we started helping nonprofits scale real-world impact. What began as on-the-ground volunteer work became a mission to empower mission-driven teams with growth
that compounds.

Whether you're looking to attract more donors, increase online fundraising, or automate operations, we help nonprofit organizations amplify their mission through strategic digital marketing that delivers measurable results.
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“We already had Christine make it to a university in the U.S., and now we’re thrilled to share that our second student, Lewis Okoth Otieno, has just begun his freshman year at Benedictine University! Thank you, RankToday, for helping us share these amazing milestones.

Brett Weiss
Founder at Weiss Scholarship Foundation
Honor Connor

Amplify your mission with search that actually works.

After years in tech building products and growth systems I started RankToday to help nonprofits scale real-world impact. What began as volunteer work became a mission to empower mission-driven teams with SEO that compounds.

Why Nonprofits Choose RankToday

SEO That Drives Donor Traffic
Strategic optimization brings steady visitors searching for causes like yours — without ongoing ad costs. Your nonprofit website ranks higher and reaches supporters actively looking to give.
AI-Powered Automation
Save 15-25 hours weekly with intelligent systems handling donor outreach, email management, and prospect research while maintaining the personal touch donors value.
Built by Someone Who Gets It
Our founder left big tech (NASA engineer, PM at Salesforce & Match Group) to volunteer at refugee shelters, build wells in Pakistan, and help nonprofits worldwide. We understand mission-driven work because we live it.

Our Services

With our expert SEO strategies, we helped IUPUI, Weiss Scholarship Foundation, and many others expand their online reach and impact.

Strategic keyword targeting for fundraising and donations that can help your company grow

Improving site speed, mobile responsiveness, and overall usability so donors can navigate effortlessly and take action without friction.

Crafting search-optimized blogs, guides, and stories that not only rank but inspire supporters to donate, volunteer, and stay engaged.

Building authoritative backlinks through collaborations with like-minded organizations to boost trust, credibility, and organic reach.

Optimizing your presence in local search results so nearby supporters can easily find events, donate, or get involved.

Implementing structured data to help search engines understand your mission, improving rich results and increasing click-through rates.
Typical Results
80-150% organic traffic growth within 6 months, with measurable increases in donation form submissions.
Transform operations with AI tools built specifically for nonprofits. Free your team from repetitive tasks to focus on mission-critical work.
Our AI Solutions:

Auto-classification of inquiries (donations, volunteers, partnerships), smart routing to team members, personalized auto-responses, and automated follow-up sequences.

Automated identification of high-capacity donors, personalized campaigns reaching 2,000-3,000 contacts monthly, foundation matching, and corporate partnership prospecting.

24/7 support, donation process guidance, lead capture, and seamless CRM integration.
Impact:
Nonprofits save 15-25 hours weekly while increasing donor engagement 40-60%.
Create SEO-optimized content that inspires action. We develop campaigns combining fundraising automationwith proven strategies for raising money for nonprofits.
Content Formats:
Educational blog posts, impact stories, fundraising guides, video content, donor testimonials, and case studies — each piece aligned with what supporters search for.
Impact:
Nonprofits save 15-25 hours weekly while increasing donor engagement 40-60%.
Maximize your $10,000 monthly Google Ad Grant with expert campaign management turning free ad spend into qualified donor traffic.
Our Approach
Strategic keyword selection, conversion-optimized landing pages, A/B testing, SEO integration, and compliance monitoring.
Average Results
300-500 new visitors monthly, 40-60 qualified donors, full grant utilization.
Fix technical issues preventing higher rankings: page speed optimization, mobile responsiveness, Core Web Vitals, broken link repairs, XML sitemaps, HTTPS security, and structured data implementation.
Our Approach
From site architecture to page speed, we engineer seamless digital foundations. Our team designs, builds, and optimizes websites with clean code, mobile-first performance, structured data, and SEO best practices baked in — ensuring every experience not only looks great but ranks, converts, and scales effortlessly.
Average Results
Fixed 300-500 new technical issues preventing higher rankings
Our Proven Success

How We Help Nonprofits Grow

Foundation: Complete an SEO audit identifying quick wins, keyword strategy targeting 10-15 high-value terms, technical fixes for immediate improvements, AI automation setup for email and chatbot.

Momentum: 10-15 keywords ranking on page 1, content strategy producing 2-3 optimized articles monthly, Google Ad Grant campaigns fully optimized, donor prospect lists and outreach campaigns active.

Growth 20-30 keywords ranking, 80-150% traffic increase, measurable donation form submission growth, AI systems saving 15-25 hours weekly, partnership pipeline development.

Scale 40-60 keywords dominating search results, sustainable organic donor acquisition, automated systems handling routine operations, compounding growth year-over-year.
SEO Case Study

RankToday | IUPUI

How RankToday Transformed IUPUI’s Philanthropy Campaign

Our Proven Process

We Drove Massive Growth for IUPUI’s Give to Women and Girls Day

With our expert SEO strategies, we helped the Lilly Family School of Philanthropy at IUPUI expand its online reach and impact.

Step 1.

Conducted an in-depth SEO audit to analyze search trends, optimize keywords, and enhance IUPUI’s online presence.

Step 2.

Developed a content strategy focused on relevant search queries, ensuring donors and supporters could easily find Give to Women and Girls Day.

Step 3.

Implemented on-page SEO tactics, including optimized metadata, internal linking, and structured content to improve rankings and engagement.

Step 4.

Strengthened local and national visibility, leveraging Google Business Profile and backlink strategies to increase credibility and reach.
We Drove Massive Growth for IUPUI’s Give to Women and Girls Day
We Drove Massive Growth for IUPUI’s Give to Women and Girls Day
We Drove Massive Growth for IUPUI’s Give to Women and Girls Day
Results

Proven Results, Real Growth

See how our expert team and AI-powered strategies drive measurable success boosting rankings, traffic, and conversions for businesses like yours.
Thousands raised through IUPUI $10+ billion in donations raised
Top-ranking knowledge source on Google
Expanded digital footprint for long-term impact
Proven Results, Real Growth
Proven Results, Real Growth
Recent Work

Upgrade to the RankToday experience

We drive results at Ranktoday by delivering data-driven SEO strategies, innovative digital marketing campaigns, and measurable growth tailored to your business goals. Here are some examples across industries.

ShineyWellness

Shiney Wellness is a global leader in regenerative healthcare, specializing in advanced stem cell and immunotherapy treatments. With a patient-first approach, Shiney Wellness provides cutting-edge solutions for chronic…

Freddy and Son

Freddy and Son is a Roofing, Siding and Solar company which services Virginia, Maryland and D.C.

IUPUI

Give to Women and Girls Day is an initiative that the Women’s Philanthropy Institute (WPI) at Indiana University – Purdue University Indianapolis (IUPUI) to promote philanthropy for female causes.

Moving Forward

Moving Forward is a moving and Logistics company in Charlottesville virginia Serving the entire east coast

Speltham

London-based fashion brand , Speltham known for its casual, timeless and playful brand.

Your Questions. Answered.

Answers to all your questions, quickly and clearly

onprofit SEO typically ranges from $1,500-$5,000 monthly depending on goals and competition. This includes technical optimization, strategic keyword targeting, content creation, and link building. Most organizations see positive ROI within 3-6 months through increased donation traffic and volunteer applications.

Non-profit SEO refers to search engine optimization strategies specifically designed to help charities, NGOs, and other non-profit organizations increase their online visibility, attract donations, and reach more volunteers or supporters through organic search traffic.

SEO for non-profits helps your cause get discovered online by people looking to support charities, donate, or volunteer. It’s a cost-effective marketing strategy that drives consistent, long-term traffic to your website without relying on paid ads.

Non-profit SEO focuses on mission-driven keywords, donor intent, local search (for community-based efforts), and building trust with Google through educational content, authoritative backlinks, and optimized donation pages.

Effective non-profit SEO keywords include:

  • “non-profit organization near me”
  • “SEO for charities”
  • “donate to animal rescue”
  • “how to support local non-profits”
  • “volunteer opportunities in [City]”

A professional SEO audit can help uncover niche keywords based on your mission.

Digital marketing for non-profits includes SEO, email campaigns, content marketing, social media, and Google Ad Grants. Together, these strategies build awareness, increase donations, and grow your volunteer base sustainably.

The best digital marketing strategy for a non-profit includes:

  • SEO to drive organic traffic
  • Google Ads via Google Ad Grants
  • Social media outreach
  • Email newsletters
  • Storytelling-based content creation
  • Optimized donation funnels

Google Ad Grants provides eligible non-profits with up to $10,000/month in free Google Ads. It helps drive traffic to your website, promote fundraising campaigns, and increase awareness for your cause

Yes. By optimizing your website for relevant donation-related keywords and improving user experience, SEO can lead to more targeted traffic and higher conversion rates on donation pages.

About RankToday

Founded by Hasan Mukati (NASA engineer, PM at Salesforce & Match Group), Rank Today emerged from years of on-the-ground nonprofit work across 57 countries — from cleaning bathrooms at refugee shelters in Hungary to building wells in Pakistan. We merged technical expertise with mission-driven purpose to help nonprofit organizations leverage SEO, AI automation, and proven fundraising strategies to scale their impact. Because the organizations changing the world deserve the same growth tools that big tech companies use.
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We make sure your philanthropy spreads to the whole world.

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Speltham

Our Role: Collaborated with Speltham to refine their organic strategy, optimize their Shopify store, and implement data-backed changes that improved search rankings and user experience.
Our Role: Collaborated with Speltham to refine their organic strategy, optimize their Shopify store, and implement data-backed changes that improved search rankings and user experience.
Results
Enhanced search visibility, drove organic traffic, and increased conversions.
70% growth in organic traffic within the first 30 days
70% growth in organic traffic within the first 30 days
70% growth in organic traffic within the first 30 days
Expertise:
Shopify SEO Optimization
Shopify SEO Optimization
Shopify SEO
Shopify SEO Optimization