(571) 424-2822

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EDTECH AND EDUCATION

SEO and Marketing for EdTech and Schools

More sign-ups, enrollments and paying students from the parents and learners already searching for you.

Get a Free Marketing Audit

571-424-2822

An SAT and ACT prep company made $19,070 in two months from a funnel we built, with 1,543 sign-ups.

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WHAT WE DO FOR EDTECH

Search that brings
in students.

Education

SEO

Subject, exam and course pages that rank for what students, parents and teachers search.

Student joining a live online class on a laptop

Sign-Up

Funnels

Landing pages, free trials and email sequences that turn free sign-ups into paying users.

Parent and teen looking at test prep options on a laptop

Google Ads

Search ads timed to test dates and enrollment windows, tracked to sign-ups and sales.

Student looking up study plans on a smartphone

AI Search

Visibility

Get your product or school named when people ask ChatGPT and Google AI for advice.

Student filling in a practice test answer sheet with a pencil

Websites

and Tracking

Fast, mobile-friendly sites with tracking that ties every enrollment back to its source.

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Who We Are

A Washington, DC Based

EdTech and Education SEO Agency Judged on Enrollments

Tutor helping a student work through a practice problem

RankToday is a Washington, DC SEO and growth agency for EdTech companies, test prep brands, tutoring services and schools, and we help them turn search traffic into sign-ups, enrollments and paying students. We research what students and parents search, build course and landing pages that rank, run Google Ads around key dates, and set up email automation that turns free sign-ups into customers. For Score Smart, an SAT and ACT prep platform, a new funnel brought in 1,543 sign-ups and $19,070 in two months, while organic traffic grew 151%. The work combines our SEO services, email marketing and marketing automation.

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By The Numbers

10+

Years of Experience

Growing businesses and education brands through search since 2014.

500+

Projects Delivered

SEO, ads and website projects across DC, Virginia and beyond.

5.0

Rating on Google

Rated by the founders and business owners we work with.

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Our Process

How Our EdTech Marketing Works

Step 1

Audit

We review your site, rankings, ads and sign-up flow, and find the searches students, parents and schools use to decide.

Step 2

Plan

A plan built around your calendar of test dates, semesters and back-to-school, with the pages, ads and emails to match.

Step 3

Build and Launch

We publish content, fix technical SEO, launch campaigns and set up email automation that moves free users toward paying.

Step 4

Measure and Refine

Monthly reports on traffic, sign-ups, paid conversions and cost per student, with a clear plan for the month ahead.

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RESULTS

Results for education
brands like yours

Motor Preference Experts

How a Baseball Training Company Built a $29K Course Pipeline in 15 DaysMotor Preference Experts...

Read the case study

Score Smart

How Score Smart Earned $19,070 in Two Months From a New Funnel Score Smart is an SAT and ACT pr...

Read the case study

Freddy and Son

How Freddy and Son Went From 7 to 12 Roofs a Month Freddy and Son is a roofing, siding and sola...

Read the case study

Moving Forward

How Moving Forward Gets 200+ Quote Requests a Month Moving Forward is a moving and logistics co...

Read the case study

Speltham

How Speltham Grew Organic Traffic 70% in 30 Days Speltham is a London fashion brand known for c...

Read the case study

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Why RankToday

Why Education Brands Choose RankToday.

Built Around Enrollment

We track sign-ups, trials and paid conversions, so you can see what each channel brings in.

Proven in Test Prep

Our Score Smart funnel brought in 1,543 sign-ups and a 3.6% paid conversion rate in two months.

Timed to the Calendar

Campaigns planned around test dates, admissions cycles and back-to-school, when students and parents search most.

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Areas We Serve

EdTech Marketing Across

Washington, DC, Virginia and Beyond

We are based in Washington, DC and work with EdTech companies, test prep brands and schools across the District, throughout Northern Virginia, including Arlington, Alexandria, Fairfax, McLean, Tysons and Reston, and in Maryland. Most education products sell online, so we also work with EdTech and education brands across the US and worldwide, including clients in the UK and EU.

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FREQUENTLY ASKED QUESTIONS

Everything You Need to Know About

EdTech and Education SEO

Most EdTech and education growth programs with RankToday run about $2,000 to $5,000 a month, depending on how many channels, courses and markets we cover. Ad spend is billed separately by Google. Every engagement starts with a free call and marketing audit, so you see the scope, a suggested budget and our fee before you commit to anything.

An SEO company for schools helps families and students find your school when they search for programs, admissions, tuition and campus life. That covers keyword research, technical fixes, program and admissions pages, Google Business Profile listings, and making sure your school appears in AI answers. We track inquiries, tours and applications, so you can see which searches lead to enrollments.

EdTech SEO is search optimization for education software, online courses, test prep and learning apps. It targets the searches students, parents and teachers make when they look for help with a subject, exam or skill, and sends that traffic to pages built to convert into free trials, sign-ups and paid plans. It works best paired with email automation that follows up with new users.

We build a funnel that follows up with every sign-up, using email sequences, reminders and offers timed to when students need help most. For Score Smart, a new B2C funnel brought in 1,543 sign-ups, a 3.6% paid conversion rate and $19,070 in two months. We track each step, so weak points in the funnel are easy to find and fix.

Most education websites see early movement in three to four months and steady growth over six to twelve months. Technical fixes can help within weeks, while new subject and program pages need time to build authority. Because education searches rise and fall with the school year, we publish pages a few months before peak season so they are ranking when demand arrives.

Most EdTech companies do best with both. Google Ads brings in sign-ups quickly around test dates and enrollment deadlines, and shows which searches turn into paying users. SEO takes longer but keeps bringing in students without paying for each click. We often start with ads for quick data, then use it to decide which pages to build organically.

Yes, test prep is one of the areas where we have the strongest results. For Score Smart, an SAT and ACT prep platform, we built a funnel that made $19,070 in two months and grew organic traffic 151%. We also work with tutoring services, online course creators, education apps and schools, using the same approach of search, ads and automated follow-up.

Yes, we optimize education websites so ChatGPT, Gemini, Perplexity and Google AI Overviews can understand and recommend them. That means clear pages about what you teach, who it is for and what it costs, consistent listings, schema markup, and direct answers to the questions students and parents ask. Our GEO services page explains how this works.

Choose an SEO agency for education that reports on sign-ups, enrollments and revenue rather than traffic alone. Ask for case studies from education or EdTech clients, read their Google reviews, and make sure your website, analytics and ad accounts stay in your name. Ask what they will change in the first 90 days, and be careful with anyone who guarantees rankings.

EDTECH MARKETING

Ready for more sign-ups
and enrollments?

Get a free marketing audit and see how students and parents find you today, and how many more you could be reaching.

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Talk to Our Team

Free SEO audit

Find out what is holding your site back

Get a free score for SEO, speed, authority and AI search visibility, plus your top 3 fixes.

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Rated 5.0 on Google

Our reviews live on Google, written by the people we work with, and we cannot edit them.

Read our reviews on Google

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Locations

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Reach Out

571-424-2822 hasan@ranktoday.com

818 18th St NW Ste 810 1324, Washington, DC 20006, United States

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SEO and Marketing for EdTech and Schools

Search that bringsin students.

SEO

Funnels

Google Ads

Visibility

Websites

A Washington, DC Based

EdTech and Education SEO Agency Judged on Enrollments

10+

Years of Experience

500+

Projects Delivered

5.0

Rating on Google

How Our EdTech Marketing Works

Audit

Plan

Build and Launch

Measure and Refine

Results for educationbrands like yours

Motor Preference Experts

Score Smart

Freddy and Son

Moving Forward

Speltham

Why Education Brands Choose RankToday.

Built Around Enrollment

Proven in Test Prep

Timed to the Calendar

EdTech Marketing Across

Washington, DC, Virginia and Beyond

Everything You Need to Know About

EdTech and Education SEO

How Much Does EdTech Marketing Cost?

What Does an SEO Company for Schools Do?

What Is EdTech SEO?

How Do You Turn Free Sign-Ups Into Paying Students?

How Long Does SEO Take for an Education Website?

Should EdTech Companies Use Google Ads or SEO?

Do You Work With Test Prep and Tutoring Companies?

Can You Help Our School or Product Show Up in AI Search?

How Do I Choose an SEO Agency for Education?

Ready for more sign-ups and enrollments?

Find out what is holding your site back

Rated 5.0 on Google

Services

Locations

Industries

Free Tools

Reach Out

Grow your business

Speltham

Search that brings
in students.

Results for education
brands like yours

Ready for more sign-ups
and enrollments?