How Score-Smart Earned $19,070 in Two Months From a New Funnel
Score-Smart is an SAT and ACT prep platform for students and families. We built a new B2C funnel, ran the paid ads behind it and laid the SEO foundation that keeps students coming in.
EdTech and test prep · SAT and ACT prep
- Revenue in the first two months
- $19,070
- Student sign-ups
- 1,543
- Paid conversion rate
- 3.6%
- Organic traffic growth
- +151%
The starting point
Score-Smart had a strong product but no simple path for a parent or student to go from first visit to paid plan.
What we did
A new B2C funnel
A clear path from free sign-up to paid plan, built around the questions families ask before they buy test prep.
Paid ads
Campaigns that sent students and parents straight into the funnel, tuned on paid conversions rather than clicks.
SEO foundation
Search work that grew organic traffic 151%, so new sign-ups keep coming without paying for each one.
What other education companies can take from this
Families compare carefully before they pay. A simple funnel, honest proof and an easy first step turn that research into paying students. See our EdTech marketing and marketing automation.
