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GEO Agency · Washington, DC

Generative Engine Optimization (GEO) Services

Get recommended when customers ask ChatGPT, Gemini or Perplexity who to hire.
AI search is part of the program that brings Moving Forward about $70K in booked moves a month.
Polyuno logo
Honor Connor
RCS Moving logo
Freddy and Son logo
Lemonlight logo
McPherson Strategies logo
Vox Global logo
Moving Forward logo
BYOU logo
Speltham London logo
Tola and Son Construction logo
SalesMix logo
Give to Women and Girls Day logo
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Who We Are

A Washington, DC GEO Agency

Built for the Future of Search

Traditional SEO ranks your website. GEO gets your business named inside the answers AI assistants give. RankToday builds the signals AI models rely on: a clear brand entity, quotable expert content, and third party mentions. Doing SEO since 2014, now extended to AI search.
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By The Numbers

10+

Years of Experience

Optimizing for search since 2014.

500+

Projects Delivered

Across nonprofits, B2B, healthcare, eCommerce and home services.

5

AI Assistants Tracked

ChatGPT, Perplexity, Gemini, Copilot and Claude.

$70K

In booked moves a month

For Moving Forward, a Virginia mover, with AI search as part of the program.
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Our GEO Optimization Services

Build Authority AI
Can Understand

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GEO Audit & Competitive Analysis

Prompt tests that show where competitors win in AI.
ChatGPT · Perplexity · Gemini · Copilot · Claude

Get Named.
Get Recommended.

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Entity Optimization

Consistent brand facts across your site and profiles.

Answer Accuracy Monitoring

Win the top answer position.
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Digital PR

& Reviews

People using AI assistants
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GEO Performance Tracking

Reporting on AI recommendations and share of voice.

Brand Graph Mapping

Connecting your products, people, and services.

Structured Data &
Technical GEO

Schema and crawler access that give AI clear context.
Guide, comparison and expert answer content tags
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AI Platforms

AI Platforms We Optimize For

We position your business where customers ask AI assistants for recommendations.
ChatGPT logo

ChatGPT

Get recommended in ChatGPT answers.
Google Gemini logo

Google Gemini

Appear in Google's AI assistant and conversational search.
Perplexity logo

Perplexity AI

Earn source citations in research style answers.
Microsoft Copilot logo

Microsoft Copilot

Reach buyers researching in Bing, Edge and Microsoft 365.
Claude logo

Claude

Be described accurately when buyers research providers.
For Google AI Overviews and featured snippets, see our AEO services.
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INDUSTRIES WE SERVE

GEO for Washington, DC Industries

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Motor Preference Experts case study: $29K course pipeline in 15 days from Meta ads

Motor Preference Experts

How a Baseball Training Company Built a $29K Course Pipeline in 15 DaysMotor Preference Experts...
Score-Smart results summary

Score-Smart

How Score-Smart Earned $19,070 in Two Months From a New Funnel Score-Smart is an SAT and ACT pr...
Freddy and Son roofing and siding website

Freddy and Son

How Freddy and Son Went From 7 to 12 Roofs a Month Freddy and Son is a roofing, siding and sola...
Moving Forward moving company website

Moving Forward

How Moving Forward Gets 200+ Quote Requests a Month Moving Forward is a moving and logistics co...
Speltham London ecommerce store pages

Speltham

How Speltham Grew Organic Traffic 70% in 30 Days Speltham is a London fashion brand known for c...
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Our Process

How to Get Started with GEO: Our Process

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Step 1

GEO Visibility Assessment

We test buyer prompts across five AI assistants and benchmark your competitors.
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Step 2

Entity & Technical Foundations

Brand facts, schema, author profiles, and crawler access, kept consistent everywhere.
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step 3

Authority Content

Service explanations, comparisons, data, and expert answers AI should quote.
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step 4

Mentions & Reviews

Digital PR, roundup placements, reviews, and community presence.
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step 5

Measure & Refine

Monthly share of voice reports, accuracy checks, and content refreshes.
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Why RankToday

GEO vs AEO vs SEO

How to Choose a GEO Agency
Topic Traditional SEO AEO (Answer Engine) GEO (Generative Engine)
Goal Rank your pages in search results Be the direct answer in Google Be recommended by AI assistants
Where it shows Google and Bing organic results AI Overviews, featured snippets, voice ChatGPT, Perplexity, Gemini, Copilot, Claude
Main levers Keywords, content, links, technical SEO Question-led content, structured answers, schema Entity clarity, third-party mentions, reviews, quotable expert content
Success metric Rankings, traffic Snippets and AI Overview citations AI recommendations, citations, share of voice
Relationship The foundation Builds on SEO Builds on SEO and AEO

Do you need GEO if you already do SEO?

SEO gets you indexed and trusted; GEO makes sure AI assistants actually recommend you. The strongest results come from running both together.
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Why RankToday

Why Brands Choose RankToday for GEO

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Built for Long-Term Growth

GEO systems built to compound authority as AI search keeps evolving.
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Transparent by Design

Prompt level reporting on recommendations and citations, with no unexplained "AI scores".
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SEO Roots, AI Focus

Ten years of SEO means your GEO program is built on trust signals AI already uses.
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FREQUENTLY ASKED QUESTIONS

Everything you need
to know about

GEO Services

GEO is the practice of optimizing your brand's digital presence so AI assistants like ChatGPT, Perplexity, Gemini, Copilot and Claude understand, cite and recommend your business in their answers.

GEO services include a GEO visibility audit, entity and schema optimization, authority content, digital PR and third-party mentions, review and community presence, technical access for AI crawlers, and monthly tracking of AI recommendations.

SEO helps your pages rank in search results. GEO helps your brand get named inside AI-generated answers, which depends more on entity clarity and third-party authority than on rankings alone.

SEO is the foundation, but it doesn't guarantee AI assistants will recommend you. GEO adds the brand, entity and off-site signals AI models rely on. Most businesses get the best results running both.

AEO focuses on being the direct answer in Google: AI Overviews, featured snippets and voice. GEO focuses on being recommended by AI assistants like ChatGPT and Perplexity. See our AEO services for the Google side.

AI tools that search the web in real time, like Perplexity and ChatGPT search, can reflect changes within weeks. Broader visibility across assistants usually builds over three to six months as mentions and authority grow.

We track how often each AI assistant recommends you for a fixed set of buyer prompts, which sources it cites, whether it describes you accurately, and how much traffic and how many leads AI tools send you.

Start with a GEO visibility assessment. We'll show you how AI assistants describe your business today, where competitors win, and the first changes that will make the biggest difference.

Yes. GEO isn't limited by location, and we work with brands across Virginia, Maryland and nationwide.
GEO Services

Ready to Become the
Answer AI Recommends?

Get a free GEO assessment and see how ChatGPT, Perplexity and Gemini describe your business today.

Reach Out

571-424-2822 hasan@ranktoday.com
818 18th St NW Ste 810 1324, Washington, DC 20006, United States
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