How Moving Forward Gets 200+ Quote Requests a Month
Moving Forward is a moving and logistics company in Charlottesville, Virginia, serving customers along the East Coast. We run their Google Ads, local SEO and AI search as one program, judged by the moves it books.
Moving company · Charlottesville, VA
- Customer inquiries from Google Ads
- 6,000+
- Cost per inquiry
- $8.89
- Quote requests a month
- 200+
- Booked moves a month
- ~$70K
The starting point
Moving Forward had a good reputation locally but needed a steady flow of quote requests from people ready to book a move, without paying for clicks that never turned into jobs.
What we did
Google Ads built on booking intent
Campaigns around the searches people make when they are ready to book a mover, sent to quote pages for each move type, with wasted search terms cut every week.
Local SEO and Google Maps
A stronger Google Business Profile, service-area coverage and reviews, so Moving Forward shows up when people nearby search for movers.
AI search visibility
Clear, consistent facts about the company and its service area, so ChatGPT and Google AI Overviews can describe and recommend it accurately.
What other movers can take from this
Ads and local SEO work best when they run together and are measured on booked moves. The ad data shows which searches become jobs, and those searches shape the pages and Maps work that keep quote requests coming. See our marketing for moving companies and Google Ads management.
