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PPC SERVICES

PPC Management Services That Bring In Paying Customers

Google Ads judged on the calls and booked jobs they bring in, not on clicks.

571-424-2822

A Virginia moving company got 6,000+ customer inquiries from our Google Ads campaigns.

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Who We Are

A Washington, DC Based

PPC Agency Judged on Customers, Not Clicks

RankToday is a PPC agency based in Washington, DC that has been growing businesses across the US and abroad since 2014. We manage Google Ads, Local Services Ads, Microsoft Ads and Meta retargeting, and we build the landing pages, call tracking and conversion tracking behind them. We don't judge campaigns on clicks or impressions. We judge them on calls, booked jobs and cost per customer, the same way you do. For Moving Forward, a Virginia moving company, that meant 6,000+ customer inquiries. Paid search works best next to SEO services and local SEO, on a website built to convert.

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By The Numbers

10+

Years of Experience

Growing businesses through search and ads since 2014.

500+

Projects Delivered

Ads, SEO, and website projects for businesses across the US and around the world.

5.0

Rating on Google

Based on reviews from the business owners we work with.

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CHANNELS WE MANAGE

Ads where
customers search.

Google

Search Ads

Campaigns built on the searches that turn into calls and quote requests.

AI answer citing a business website as the source

Local Services Ads

Google's pay-per-call listings that put your business at the very top of local results.

ChatGPT answer recommending a local SEO agency

Microsoft

Bing ads that reach more searchers, often at a lower cost per click.

Retargeting

Facebook and Instagram ads that bring back visitors who didn't call the first time.

AI answer ranking top local growth agencies

Landing Pages

and Tracking

Fast landing pages with call and conversion tracking, so every dollar ties back to a real customer.

Local map coverage and AI platform visibility dashboard

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INDUSTRIES WE SERVE

Google Ads built
for your industry

Motor Preference Experts

How a Baseball Training Company Built a $29K Course Pipeline in 15 DaysMotor Preference Experts...

Read the case study

Score-Smart

How Score-Smart Earned $19,070 in Two Months From a New Funnel Score-Smart is an SAT and ACT pr...

Read the case study

Freddy and Son

How Freddy and Son Went From 7 to 12 Roofs a Month Freddy and Son is a roofing, siding and sola...

Read the case study

Moving Forward

How Moving Forward Gets 200+ Quote Requests a Month Moving Forward is a moving and logistics co...

Read the case study

Speltham

How Speltham Grew Organic Traffic 70% in 30 Days Speltham is a London fashion brand known for c...

Read the case study

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Our Process

How Our Google Ads Management Works

Step 1

Audit

A review of your current account or market: search terms, competitors, cost per click, tracking, and where budget is being wasted.

Step 2

Build

We set up campaigns, keywords, ads, landing pages, and call and conversion tracking around the jobs you want more of.

Step 3

Launch and Optimize

We cut wasted spend, test ads and landing pages, and move budget toward the searches that turn into booked customers.

Step 4

Measure and Refine

Monthly reporting on spend, calls, booked jobs, and cost per customer, with a clear plan for what's next.

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Why RankToday

Why Business Owners Choose RankToday for Google Ads.

Every Dollar Tracked

Calls, forms, and booked jobs tracked back to the keyword and ad that brought them in.

Transparent by Design

Plain-English reporting, no jargon. See what we spent, what it brought in, and what we're changing next.

Ads and SEO on One Team

Google Ads, local SEO, landing page, and automation specialists working together so paid and organic help each other.

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Where We Work

PPC Management for Businesses in

the US, DC and Worldwide

We manage Google Ads for businesses across the United States and internationally, from our home base in Washington, DC. Closer to the office, we work with companies in DC, Maryland and Northern Virginia, including Arlington, Alexandria, Fairfax, McLean, Tysons, Reston, Woodbridge and Richmond. Campaigns, tracking and reporting all run remotely, so your location never limits the work.

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FREQUENTLY ASKED QUESTIONS

Everything You Need to Know About

Google Ads Management

PPC management is usually a monthly management fee plus your ad spend, which Google bills separately. The fee depends on how many campaigns, channels and locations we run, and whether landing pages and call tracking are part of the build. Every engagement starts with a free Google Ads audit, so you see the scope, a suggested budget and our fee before you commit to anything.

Ads can start showing the day they go live, so calls often begin within the first week or two. The first 60 to 90 days are about learning: we cut search terms that waste money, test ads and landing pages, and shift budget toward what books jobs. Cost per customer usually improves as that data builds, and you see it in every monthly report.

Everything it takes to turn ad spend into customers. That covers keyword and competitor research, campaign setup, ad writing, negative keywords, bid and budget management, landing pages, and call and conversion tracking. We also run Local Services Ads, Microsoft Ads and Meta retargeting when they fit your market, and send a monthly report on spend, calls, booked jobs and cost per customer.

Yes, when the campaigns are tracked and managed around real customers instead of clicks. Google Ads puts you in front of people who are searching for your service right now. Moving Forward, a Virginia moving company, got 6,000+ customer inquiries through Google Ads. The key is tight targeting, a fast landing page and tracking that shows which ads actually book jobs.

Local Services Ads are the listings at the very top of Google for many local trades and services, often shown with a Google Screened or Google Guaranteed badge. You pay per qualified call or message rather than per click. We handle verification, service areas, budgets and disputing poor-fit calls, and we run them alongside search ads so you cover both spots on the page.

Most growing businesses do best with both. Google Ads brings in calls quickly and shows which searches turn into customers. SEO takes longer but keeps bringing in customers without paying for each click. We often start with ads for fast results, then use that search data to decide which pages and keywords to build organically, so your cost per customer comes down over time.

Yes. Microsoft Ads shows your ads on Bing, Yahoo and DuckDuckGo, often at a lower cost per click and to an older, higher-income audience. Meta retargeting shows Facebook and Instagram ads to people who visited your site but didn't call or book. We add these once your Google campaigns are tracked and working, so each extra dollar has a clear job.

We set up call tracking numbers, form and booking tracking, and Google Ads conversion tracking before we scale any budget. That lets us see which keyword, ad and landing page led to each call or booking. Where possible we connect your CRM, so we can report on booked jobs and revenue, not just form fills, and spend money on what actually works.

Look for an agency that reports on calls, booked jobs and cost per customer instead of clicks and impressions. Ask for real case studies, check their Google reviews, and make sure the ad account and tracking are set up in your name. Ask exactly what they will change in the first 90 days, and be wary of anyone who guarantees results before seeing your account.

PPC SERVICES

Ready for ads that bring in
real customers?

Get a free Google Ads audit and see where your budget is going today, and what it could bring in instead.

Talk to Our Team

Services

Locations

Industries

Reach Out

571-424-2822 hasan@ranktoday.com

818 18th St NW Ste 810 1324, Washington, DC 20006, United States

Terms - Privacy - Cookies

PPC Management Services That Bring In Paying Customers

A Washington, DC Based

PPC Agency Judged on Customers, Not Clicks

10+

Years of Experience

500+

Projects Delivered

5.0

Rating on Google

Ads wherecustomers search.

Search Ads

Local Services Ads

Ads

Retargeting

Landing Pages

Google Ads builtfor your industry

Motor Preference Experts

Score-Smart

Freddy and Son

Moving Forward

Speltham

How Our Google Ads Management Works

Audit

Build

Launch and Optimize

Measure and Refine

Why Business Owners Choose RankToday for Google Ads.

Every Dollar Tracked

Transparent by Design

Ads and SEO on One Team

PPC Management for Businesses in

the US, DC and Worldwide

Everything You Need to Know About

Google Ads Management

How Much Do PPC Management Services Cost?

How Fast Can Google Ads Bring In Customers?

What Is Included in Google Ads Management?

Are Google Ads Worth It for a Small Business?

What Are Google Local Services Ads?

Should I Run Google Ads or Invest in SEO?

Do You Manage Microsoft Ads and Meta Retargeting?

How Do You Track Calls and Conversions From Ads?

How Do I Choose a Google Ads Agency?

Ready for ads that bring in real customers?

Services

Locations

Industries

Reach Out

Grow your business

Speltham

Ads where
customers search.

Google Ads built
for your industry

Ready for ads that bring in
real customers?