How Do I Edit My Google Business Page?

To edit your Google Business page, which Google now calls a Business Profile, sign in to the Google account that manages it, search Google for “my business” or open the Google Maps app and tap Business, then select Edit profile, make your changes and select Save. Google reviews most edits before they go live, which usually takes about 10 minutes but can take up to 30 days. Some changes, such as a new business name or a new address, can mean verifying the business again, so it helps to know the rules for each field before you change it.

How to edit your Business Profile on a computer

These steps follow Google’s help page on how to edit your Business Profile, which lets you manage the profile directly from Google Search.

1. Sign in to the Google account that owns or manages the profile. If you use more than one Google account, this is the step that most often goes wrong.
2. Go to your profile by searching Google for “my business”, or for your business name and city, as Google explains in find your business on Google.
3. Select Edit profile.
4. Open the section you want to change, such as Hours, and update it.
5. Select Save. The change may show as pending while Google reviews it.

How to edit it in the Google Maps app

On a phone, the Google Maps app is the quickest way in.

1. Open the Google Maps app, signed in to the account that manages the profile.
2. At the bottom right, tap Business. If you manage more than one business, tap the down arrow at the top and choose the right one.
3. Tap Edit profile, make your changes and tap Save.

Some features differ between Search and Maps and between Android and iPhone, so if an option is missing in the app, try the same edit on a computer.

What you can change, and the rules for each field

Google’s guidelines are stricter than most owners expect, and breaking them can get a profile suspended. This table summarizes the main fields from the edit page and Google’s guidelines for representing your business.

For holiday hours, Google’s special hours page has you go to Edit profile, then Hours, then Edit next to Special hours, and recommends confirming your hours on official holidays even when they are the same as usual. Restaurants and cafes get extra fields such as menus, which we cover in our guide to local SEO for restaurants.

Why an edit is pending, not approved or changed back

Every edit goes through review, and Google’s page on what happens to your edits lists three outcomes. Accepted means the change is live. Pending means it is still in review, which usually takes about 10 minutes but can take up to 30 days. Not approved means Google could not confirm the information, and you may be able to appeal. Even after an edit is accepted, Google says changes can take up to 3 days to show in search results.

Sometimes your information changes without you touching it. Google updates profiles from user suggestions and other sources, shows those changes in blue in the profile editor, and for some suggested edits gives you 4 days to accept or reject them before it may publish them. If your hours or phone number keep changing, check for these updates and correct the information on your website and directory listings too, since Google says it may publish a suggested edit when other public information, such as your website, supports it. If your site runs on Weebly, our Weebly SEO walkthrough shows where its page titles and descriptions live, so the site and the profile can say the same thing.

If you have not verified the profile, you can still edit a few things, such as the name, category, address, hours, phone number and website, but you need to verify your business to edit everything.

Letting someone else edit your profile

You should never share your Google password with an employee or agency. Instead, Google lets owners add owners and managers: go to your profile, open More Business Profile settings, then People and access, select Add, enter their email address, choose Owner or Manager and select Invite. Managers can edit information, respond to reviews and publish posts, but they cannot add or remove users or delete the profile, so manager access is the right choice for most staff and agencies.

Edits that help your local ranking

Google’s page on improving your local ranking says local results are based mainly on relevance, distance and prominence, meaning how well known the business is, and that complete, accurate information makes a profile more likely to appear. Distance is the one factor no edit can change, and how much it matters depends on the city, as our guides to SEO for Manhattan businesses and local search in Los Angeles show. The edits we make first for clients follow from the other two.

• Choose the most specific primary category, then add secondary categories only for services you really offer.
• Fill in every field that applies, including services, attributes, hours and the description.
• Add real photos of your storefront, team and work, because an exterior photo helps customers recognize you.
• Reply to reviews, which Google says shows you value feedback, and ask happy customers to leave one.
• Keep your name, address and phone number identical on your website and on directories, which our business listing service manages for clients.

One piece of advice to ignore is adding keywords to your business name. Google’s guidelines say unnecessary information in the name is not permitted and could get the profile suspended, which costs far more than any ranking gain. If your profile still does not appear, our post on why your business is not showing up on Google walks through the usual causes.

Questions we get asked about editing a Google Business Profile

Why can’t I edit my Google Business Profile?

The most common reasons are being signed in to the wrong Google account, not having owner or manager access, or the profile not being verified yet. If the profile is suspended, Google sends a notice to the managing account, and you need to fix the issue before edits will show.

How long do Google Business Profile edits take?

Google says reviews usually take about 10 minutes and sometimes up to 30 days, and accepted changes can take up to 3 days to appear in search. Name and address changes may also trigger verification again.

Can I edit my business page on Google if I am not the owner?

You can suggest an edit to any business on Google Maps, and Google decides whether to apply it. To edit directly, the current owner has to add you as an owner or manager, or you need to claim and verify the profile yourself.

How do I change the logo or photos on my Google Business Profile?

To change the logo or photos on your Google Business Profile, search Google or Maps for your business name and city, select Photos, then choose Add a logo or Add a cover photo, or Change logo and Change cover to replace the current ones. To remove a photo you added, open it and select Delete, then Delete again to confirm (Google Business Profile Help).

Photos that customers add are not yours to delete, though Google lets you ask for them to be removed.

How do I mark my business as closed on Google?

To mark a business as closed on Google, go to business.google.com, select Edit profile and then Hours, select Edit next to Hours, choose Temporarily closed or Permanently closed and select Save. Google says to use Temporarily closed for closures longer than 7 days and special hours for anything shorter (Google Business Profile Help).

Google also notes that temporarily closed businesses can rank below open ones for broad searches, so switch the profile back as soon as you reopen.

How do I change the owner or email on my Google Business Profile?

The email on a Google Business Profile is the Google account that owns it, so to move the profile to a new email you add that account as an owner under People and access, then select Edit next to its Access, choose Primary owner and select Save. Google makes a new owner wait 7 days before they can take primary ownership (Google Business Profile Help).

Can I change my business name on Google?

You can change your business name on Google through Edit profile, but the new name has to match the real-world name on your signage, stationery and website, with no added keywords, locations or taglines. A name change goes through review like any other edit, and Google may ask you to verify the business again before the new name shows.

If you want a second opinion on your profile and website, our free SEO audit checks your site for local SEO, speed and AI search in about a minute, and our local SEO services include setting up and managing Google Business Profiles for businesses in the US, UK and EU, including Northern Virginia towns like McLean and Woodbridge.